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" The factory is the machine that builds the machine. "

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" I'm reasonably optimistic about the future, especially the future of the United States - for the century, at least. "

" In the early days of aviation, there was a great deal of experimentation and a high death rate. "

" Patience is a virtue, and I'm learning patience. It's a tough lesson. "

" It's important that we attempt to extend life beyond Earth now. It is the first time in the four billion-year history of Earth that it's been possible, and that window could be open for a long time - hopefully it is - or it could be open for a short time. We should err on the side of caution and do something now. "

" If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it's not. "

" It is theoretically possible to warp spacetime itself, so you're not actually moving faster than the speed of light, but it's actually space that's moving. "

" The reason we should do a carbon tax is because it's the right thing to do. It's economics 101, elementary stuff. "

The Right Thing

" If you look at space companies, they've failed either because they've had a technical solution where success was not a possible outcome, they were unable to attract a critical mass of talent, or they just ran out of money. The finish line is usually a lot further away than you think. "

" Stationary storage will be as big as the car business long term. The growth rate will probably be several times what it is for the car business. "

" I don't create companies for the sake of creating companies, but to get things done. "

" People should pursue what they're passionate about. That will make them happier than pretty much anything else. "

" From an evolutionary standpoint, human consciousness has not been around very long. A little light just went on after four and a half billion years. How often does that happen? Maybe it is quite rare. "

" I think you should always bear in mind that entropy is not on your side. "

" We're running the most dangerous experiment in history right now, which is to see how much carbon dioxide the atmosphere... can handle before there is an environmental catastrophe. "

" I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium. "

" I would like to die on Mars. Just not on impact. "

" The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative. "

" When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked. "

" The revolutionary breakthrough will come with rockets that are fully and rapidly reusable. We will never conquer Mars unless we do that. It'll be too expensive. The American colonies would never have been pioneered if the ships that crossed the ocean hadn't been reusable. "

" I think most of the important stuff on the Internet has been built. There will be continued innovation, for sure, but the great problems of the Internet have essentially been solved. "

" Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. "

" There's a silly notion that failure's not an option at NASA. Failure is an option here. If things are not failing, you are not innovating enough. "

" If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion. "

" America is the spirit of human exploration distilled. "

" In order for us to have a future that's exciting and inspiring, it has to be one where we're a space-bearing civilization. "

" Land on Mars, a round-trip ticket - half a million dollars. It can be done. "

" You need to be in the position where it is the cost of the fuel that actually matters and not the cost of building the rocket in the first place. "

" A Prius is not a true hybrid, really. The current Prius is, like, 2 percent electric. It's a gasoline car with slightly better mileage. "

" Trying to read our DNA is like trying to understand software code - with only 90% of the code riddled with errors. It's very difficult in that case to understand and predict what that software code is going to do. "

" When something is important enough, you do it even if the odds are not in your favor. "