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" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "

Denise Morrison

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" Health and wellness does mean different things to different people. "

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" Trust implies that both parties participate in the relationship with both 'gives' and 'gets.' "

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" I've been preparing to run a big company all my life. "

Denise Morrison

" You need to set a tone at the top that inspires trust - and encourages open and honest 2-way communication. So you hear the brutal facts, and you listen to the good news and the bad news - so that, in the spirit of continuous improvement, you can make changes. "

Denise Morrison

" I don't know if it's unique to women or not, but I do know that women think that they join a company, and the company will take care of them, as opposed to taking charge. "

Denise Morrison

" Leadership is service to others. "

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" At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company. "

Denise Morrison

" We're all different ages, sizes, shapes, genders, and we all have different lifestyles. We're quickly moving to bespoke diets that enable tailored and informed nutritional food choices. "

Denise Morrison

" The attitude of giving a full commitment to the partnership will usually result in getting the same commitment in return. "

Denise Morrison

" The thing that I learned early on is you really need to set goals in your life, both short-term and long-term, just like you do in business. Having that long-term goal will enable you to have a plan on how to achieve it. "

Denise Morrison

" The leader is the person who brings a little magic to the moment. "

Denise Morrison

" The first step in changing a culture, I believe, starts with the senior leadership team - and with the CEO. "

Denise Morrison

" Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities. "

Denise Morrison

" Women need to think about where they've been, where they are, where they're going, and how they're going to get there. "

Denise Morrison

" There are going to be priorities and multiple dimensions of your life, and how you integrate that is how you find happiness. "

Denise Morrison

" I think you have to see two steps ahead of things. That's just the way I roll. "

Denise Morrison

" When I was growing up, my father helped kindle my passion for innovation and technology. He was a high-ranking executive at AT&T and used our family dinner table as a focus group. "

Denise Morrison

" Networking is working. "

Denise Morrison

" With the growth of both urbanization and globalization, consumers are becoming increasingly disconnected from their food. "

Denise Morrison

" I can cite numerous sponsors at different places in my career that made a huge difference for me just in terms of pulling me aside and giving me a tip or some coaching, or just watching what I was doing and not being afraid to tell me the truth about it. "

Denise Morrison

" The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for. "

Denise Morrison

" We must form public-private partnerships to collectively improve children's health. "

Denise Morrison

" We are moving closer to a future where quantified lives will become the norm. "

Denise Morrison

" Food is art and science. So, you take something out, you have to work with the recipe to make sure that you're providing delicious food with cleaner labels. "

Denise Morrison

" We tend to treat eating and diets as one size fits all. But the human body is very personalized. "

Denise Morrison

" I was so results-oriented. "

Denise Morrison

" Don't just let your career happen to you. "

Denise Morrison

" The path to diversity begins with supporting, mentoring, and sponsoring diverse women and men to become leaders and entrepreneurs. "

Denise Morrison

" You embrace disruption. I think it's a good thing. "

Denise Morrison

" The single most important ingredient in the recipe for success is transparency because transparency builds trust. "

Denise Morrison