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" The first step in changing a culture, I believe, starts with the senior leadership team - and with the CEO. "

Denise Morrison

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" I've always believed consumers have a right to know what's in their food. "

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" If you want a CEO role, you have to prepare for it with a vengeance. "

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" Moving with the times is an important idea for strategy today. "

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" I'm from a generation of women that shattered the glass ceiling. We didn't wait for doors to open. The lesson I learned is that you need to open some doors for yourself in pursuit of career advancement. "

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" Evolving our culture to operate and think differently is no small task. We are challenging our employees to be the best of both small and big companies - they should operate with the soul and spirit of a startup, while leveraging the scale, resources and capabilities of Campbell - with the goal of ultimately becoming the biggest small company. "

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" Don't just let your career happen to you. "

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" What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.' "

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" We are moving closer to a future where quantified lives will become the norm. "

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" Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. "

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" Life's a balancing act. You have multiple roles and goals, and you can do it all - just not all at once. "

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" The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food. "

Denise Morrison

" For me, if I knew that I wanted to be a CEO and I set that final destination right up front, that helped me develop a career track. "

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" Bolthouse is a great strategic fit with Campbell. "

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" The best thing you can do as a leader when people are pressed is get the obstacles out of their way. "

Denise Morrison

" I was so results-oriented. "

Denise Morrison

" As the leader, you're empowering talent. Once you've given the direction, it's a joy to see it put into action, to see people on every level of the company carrying out the strategy. "

Denise Morrison

" My parents had job jars because my father would say, 'Kids today have too much time, too much money and no responsibility. You're going to have no time, no money and a lot of responsibility.' "

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" I think leadership is service and there is power in that giving: to help people, to inspire and motivate them to reach their fullest potential. "

Denise Morrison

" Trust implies that both parties participate in the relationship with both 'gives' and 'gets.' "

Denise Morrison

" I describe my career path as a zigzag, not a ladder. "

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" We must form public-private partnerships to collectively improve children's health. "

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" Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities. "

Denise Morrison

" I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves. "

Denise Morrison

" I feel strongly about the need for diversity, and with good reason. I'm from a generation of women that found it exhilarating to shatter the glass ceiling. We viewed obstacles as opportunities and earned our seat at the leadership table. "

Denise Morrison

" Networking is working. "

Denise Morrison

" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "

Denise Morrison

" The things that worked for us in the past wasn't going to work the same way going forward. "

Denise Morrison

" I talk to my parents a couple of times a week. I talk to my daughters every day. "

Denise Morrison

" I believe women need to take charge. "

Denise Morrison

" There's no one way to the top. Make your own opportunities. See around corners. Raise your hand for assignments. "

Denise Morrison