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" We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. "

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" My job is to make desirable, luxurious, beautiful clothing and accessories women want to buy. My first decision is always based on, 'Can I do this in a more sustainable way without sacrificing design?' If I can, then there is no reason not to. "

Stella McCartney

" The real opportunity is to harness the inventive power of the world to locally design and produce solutions to local problems. "

Neil Gershenfeld

" Great French design is often about unexpected touches. "

" Design is how you make your first impression with your consumers. Make sure it is a lasting one. "

First Impression

" In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. "

" Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy, and rather than being afraid of those messes we design products that work the way we live. "

" There are many designers who have much greater talent as a designer than I do, but they may not have my drive, they may not work as hard, they may not have the focus, the desire... You have to have a talent because, at the end of the day, if the pants you design don't make someone's butt look great, they're not going to buy them. "

" Sometime in the future, I am a hundred percent certain scientists will sit down at a computer terminal, design what they want the organism to do, and build it. "

" So we originally expected to make about 35 gigawatt hours at the cell level and about 50 gigawatt hours at the module or pack level. Now we are expecting to do about 150 gigawatt hours in the same volumetric space as the original design. "

" Beautiful Evidence is about the theory and practice of analytical design. "

" For me, the sound design and the musical score is a big part of what makes scary movies work. "

" Sometimes I can't figure designers out. It's as if they flunked human anatomy. "

" Theories cannot claim to be indestructible. They are only the plough which the ploughman uses to draw his furrow and which he has every right to discard for another one, of improved design, after the harvest. "

" With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design. "

" When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design. "

" So that ideas of sort of relaxed symmetry have been something for years that I have been concerned with because I think that symmetry is a neutral shape as opposed to a form of design. "

Robert Rauschenberg

" I was very interested in theatre, mostly in stage design. I did a little bit of acting. "

" It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. "

" It is not that you do wrong by design, but that you should never do right by mistake. "

" I actually started as a model builder and quickly progressed into production design, which made sense because I could draw and paint. But I kept watching that guy over there who was moving the actors around and setting up the shots. "

" Design should not dominate things, should not dominate people. It should help people. That's its role. "

" Is there a way to design a room in my house where I float around? I would quite enjoy that. It's nuts. "

" Designing and developing anything of consequence is incredibly challenging. "

" I love cities, I spend most of my life talking about cities. And the design of cities does have an effect on your life. You're lucky if you can see trees out of your window and you have a square nearby, or a bar, a cornershop, a surgery. Then you're living well. "

" Design our world so that we have positive social and environmental side effects. "

" When you design a building, you start from a general philosophy, and you come down, and you start from detail and come up. Only the theoretical architect believes that you can make the concept and then sometime, somebody will come to build it. "

" When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. "

" My own style is pretty classic; I much prefer to design for others. "

" Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. "

" By fundamentally changing how we design the places and systems that enable our daily lives, we can slash emissions way beyond the immediate carbon savings - because our own personal emissions are just the tip of a vast iceberg of energy and resources consumed far from our view. "