Get QuoteDark Inspirational Quotes App

" There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. "

David Ogilvy

Advertising

Find

Genius

Related Quotes:

" What really decides consumers to buy or not to buy is the content of your advertising, not its form. "

" I do not regard advertising as entertainment or an art form, but as a medium of information. "

" I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. "

" The secret of long life is double careers. One to about age sixty, then another for the next thirty years. "

David Ogilvy

Age

Double

" You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. "

" There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. "

" Ninety-nine percent of advertising doesn't sell much of anything. "

" The advertisers who believe in the selling power of jingles have never had to sell anything. "

" First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. "

" It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. "

David Ogilvy

Advertising

Own

" If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. "

" The best ideas come as jokes. Make your thinking as funny as possible. "

" In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. "

" Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. "

" Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. "

" I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. "

" Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. "

" Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. "

David Ogilvy

World

New

" Our business is infested with idiots who try to impress by using pretentious jargon. "

" I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. "

David Ogilvy

Language

Think

" Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. "

" Never stop testing, and your advertising will never stop improving. "

" Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. "

" It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. "

" The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. "

" Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. "

" It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. "

David Ogilvy

Eye

Dinner

" Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. "

" The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. "

" Advertising reflects the mores of society, but it does not influence them. "