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" There is a great insatiable hunger for good stories throughout the media. "

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" As we get older, we demand stories that go somewhere. Things must change. "

" Comics have always been storyboards. "

" A very great deal is written about the future of book publishing - much more than on its present or past - and the only takeaway from all these oracles seems to be that a great empire will be destroyed. "

" If your agent or publisher is jumping up and down at the thought of your novel, it's because they're picturing the movie poster on the side of the bus. "

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" When I mention that I'm a game designer as well as a writer, someone will nod and say, 'Ah, that's what we like about your script. The videogame feel.' "

" My first memory of the public library is of lugging home a volume of Norse myths as heavy as a thunder-god's hammer. "

" People nowadays think of gamebooks as rather old hat - and, after all, it was twenty years ago. In their heyday, though, they were a phenomenon, selling upwards of a hundred thousand units per title. And it's not as old hat as you might think: the same design skills I used in those days apply equally when I'm creating modern videogames. "

" Readers prefer a world they can relate to. "

" Some have said that 'Frankenstein' is a story of a bad parenting giving rise to a troubled child. "

" Literary fiction - if we must use the term - is not the plotless, meandering indulgence that its detractors would have you believe. "

" When you're a writer, everything that interests you feeds into your work. "

" Interactive storytelling emphasizes a personal connection with the characters. It is a powerful tool that can draw you so deeply into the world of a story that you lose sight of it as a story. You think you are there - at least, if it is done right. "

" My advice after thirty years in the business is sign with an agency of reasonable size. "

" It is easy to force a reader or viewer to interact. The trick is in making them want to interact, and in letting the story unfold hand-in-hand with that. "

" A new medium always has a period when it is struggling inside the confining box of an earlier medium. Creators have to unlearn what they knew before they can see the fresh, uncharted vistas stretching before them. "

" Six years old, and I already knew that my natural home was the world inside the head. "

" Standing out as a writer today requires more than a bright idea and limpid prose. Authors need to become businesspeople as well. "

" I could put a sudoku at the end of every chapter and you'd have to solve it to progress through the story, but that doesn't address what would make people want to interact. "

" Granted, a long book can be as daunting as a hard one. I nearly reached for 'Game of Thrones' until I saw the bookshelf sagging under the burden of those other volumes. "

" Now, I admire The Sims as a game, but from a story viewpoint, there are two glaring problems. First, your relationship with those characters is like they're bugs in a jar. There's no empathy. And secondly, you've got this clunky, chemistry-set interface between you and them, with bars to show how tired or angry they are. It's all tell not show. "

" When a medium like games or comic books whips up such a rapture of enthusiasm, naturally we look for lessons we should be learning. "

" Publishers were ever eager for authors to do their own publicity because nobody else was willing to do it for nothing. But then it became clear that if you want somebody to champion the story, there's nobody better than the person who made it all up. "

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" You don't get 'The Unfinished Swan' or 'Shadow of the Colossus' or even Telltale's 'Walking Dead' until you've sat through the long, linear infodumps of something like 'Metal Gear Solid'. "

" A well-written novel, the most immersive of all forms of storytelling, should command your full attention and belief. "

" Have confidence in your strengths, dear writer, or give it all up now and create apps instead. "

" In good writing, the contemplative and the exciting happen at the same time. "