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" Transparency doesn't mean much if the consumer doesn't understand what they're looking at. "

Denise Morrison

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" Evolving our culture to operate and think differently is no small task. We are challenging our employees to be the best of both small and big companies - they should operate with the soul and spirit of a startup, while leveraging the scale, resources and capabilities of Campbell - with the goal of ultimately becoming the biggest small company. "

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" We are moving closer to a future where quantified lives will become the norm. "

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" You can't become a CEO without working hard and delivering results, but that will only take you so far. Building and leveraging strong relationships with mentors and sponsors will take you the rest of the way. "

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" The things that worked for us in the past wasn't going to work the same way going forward. "

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" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "

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" Moving with the times is an important idea for strategy today. "

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" I want to treat people the way I like to be treated and be very straight with them. "

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" I've been preparing to run a big company all my life. "

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" What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.' "

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" Don't just let your career happen to you. "

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" I think you have to see two steps ahead of things. That's just the way I roll. "

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" We've navigated a lot of change at Campbell's. The best thing for me to be able to do is to discuss that change with people. "

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" I describe my career path as a zigzag, not a ladder. "

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" Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. "

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" I know there are no sure bets or overnight miracles. "

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" The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food. "

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" My parents had job jars because my father would say, 'Kids today have too much time, too much money and no responsibility. You're going to have no time, no money and a lot of responsibility.' "

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" I believe women need to take charge. "

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" There is power in helping people get excited about what they do and inspiring and motivating them to unleash their full potential. "

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" For me, living a balanced life means nurturing the academic, physical, and spiritual aspects of my life so I can maintain a sense of well-being and self-esteem. "

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" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "

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" I can cite numerous sponsors at different places in my career that made a huge difference for me just in terms of pulling me aside and giving me a tip or some coaching, or just watching what I was doing and not being afraid to tell me the truth about it. "

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" I've always believed consumers have a right to know what's in their food. "

Denise Morrison

" Through the Internet of things, 'connected kitchens' will alert consumers if they're running low on broth and when their salad dressing needs to be replenished. "

Denise Morrison

" Innovation requires an experimental mindset. "

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" I do think the position I play is a powerful position. "

Denise Morrison

" Not every great idea needs to be Campbell-generated. It's clear that partners and vendors and other external sources will generate innovative ideas for us. "

Denise Morrison

" Food is art and science. So, you take something out, you have to work with the recipe to make sure that you're providing delicious food with cleaner labels. "

Denise Morrison

" Through his deferential yet decidedly determined demeanor, Pope Francis is not only setting a superior spiritual standard, but he is also leading a thorough transformation of the Catholic Church - rivaling any brand revitalization or corporate turnaround you could name. "

Denise Morrison

" I see the world through Irish eyes, and they are smiling. "

Denise Morrison