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" What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.' "
Denise Morrison
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" Moving with the times is an important idea for strategy today. "
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" We must form public-private partnerships to collectively improve children's health. "
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" Set ambitious goals and don't be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. "
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" I learned marketing at my dinner table. "
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" We are exploring creative models to pursue innovation outside the confines of our normal process, taking calculated risks and learning from them. "
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" At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company. "
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" The best companies will build culturally diverse leadership teams and workforces with divergent backgrounds, perspectives, and ideas. "
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" My mother taught us that ambition is part of femininity and really taught us to have substance but also style. "
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" The thing that I learned early on is you really need to set goals in your life, both short-term and long-term, just like you do in business. Having that long-term goal will enable you to have a plan on how to achieve it. "
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" I describe my career path as a zigzag, not a ladder. "
Denise Morrison
" You need to walk the talk, because you can't expect your organization to behave a certain way that you're not willing to behave. "
Denise Morrison
" I talk to my parents a couple of times a week. I talk to my daughters every day. "
Denise Morrison
" I know there are no sure bets or overnight miracles. "
Denise Morrison
" I'm from a generation of women that shattered the glass ceiling. We didn't wait for doors to open. The lesson I learned is that you need to open some doors for yourself in pursuit of career advancement. "
Denise Morrison
" Don't just let your career happen to you. "
Denise Morrison
" I've bought companies in response to the seismic shifts - the consumer preference for food and health and well-being and a gravitation toward more fresh and natural and organic. "
Denise Morrison
" The path to diversity begins with supporting, mentoring, and sponsoring diverse women and men to become leaders and entrepreneurs. "
Denise Morrison
" I think you have to see two steps ahead of things. That's just the way I roll. "
Denise Morrison
" The personal mission statement was important for me because I believe that you can't lead others unless you have a strong sense of who you are and what you stand for. "
Denise Morrison
" Women need to think about where they've been, where they are, where they're going, and how they're going to get there. "
Denise Morrison
" Sustainability is important because we all are responsible to nourish our planet. And real food should be delicious, safe, affordable, and accessible to all. All without compromise. "
Denise Morrison
" You need to set a tone at the top that inspires trust - and encourages open and honest 2-way communication. So you hear the brutal facts, and you listen to the good news and the bad news - so that, in the spirit of continuous improvement, you can make changes. "
Denise Morrison
" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "
Denise Morrison
" We are moving closer to a future where quantified lives will become the norm. "
Denise Morrison
" When I was growing up, my father helped kindle my passion for innovation and technology. He was a high-ranking executive at AT&T and used our family dinner table as a focus group. "
Denise Morrison
" The first step in changing a culture, I believe, starts with the senior leadership team - and with the CEO. "
Denise Morrison
" Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities. "
Denise Morrison
" People are literally tracking everything. People are becoming more empowered and knowing what's going into their body. "
Denise Morrison
" The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food. "
Denise Morrison
" I believe women need to take charge. "
Denise Morrison