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" We design for a whole range of ages and body types, and we always have done. What's great about us is that the common thing that they all like is an accessible eccentricity of an accessible flamboyance, and I think the super thing about that, it isn't age-specific: you're not only dressing 25-year-olds; we're dressing women from 25 to 65+. "

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" Students are up to their eyeballs in loans, and it's going to get even worse. It's going to be hideous, actually. Students are going to be saddled for life. It's going to put a lot of people off going to college, which is a shame. "

Giles Deacon

College

Students

Shame

" I went to public and state schools - not at the same time. I did my art foundation course at Harrogate College of Arts. This brilliant tutor suggested I apply to Central Saint Martins. I adored it. "

" The effort you put into anything when you're a designer is 100% because it's all about what you get back out from it. "

" When I was younger, I wanted to be a marine biologist, among other things. "

" The natural world is a source of inspiration. "

" If a piece is individually made to measure, then it's couture. "

" I like women to have life, personalities. Women who would perhaps cause some trouble on a night out and have a lot to say for themselves. "

Giles Deacon

Life

Night

" A lot of people's circumstances can change very, very quickly, and people can move jobs, relationships can break down, something else could happen, and the next thing you know, you can't pay your rent, you can't get the support you require, and you're out on the street. "

" I've always liked historic jewellery that's got a kind of quirkiness or playfulness to it; I like that it's not too serious. "

" My designs are slightly subversive in their way; it can be in the cut or the colour, but they're always obtainable: they're not so difficult that a 40-year-old woman wanting to go to a cocktail party looking foxy and a little bit different in something well-made would be alienated by them. "

" Fashion was spontaneous and about getting things done, which I really liked. "

" I try to exercise three to four times a week. "

" I have an art-school background, not a fashion background where it's like, 'Oh, we're going on holiday to Miami.' "

Giles Deacon

Holiday

" People are always saying, 'You use irony,' and it's like, actually, we don't use irony: we use wit and playfulness and irreverence. "

" I think a bit of jewellery that cheers you up for the day isn't a bad thing. "

" Rooney Mara is someone I'd like to dress; we've not worked with her before and she certainly has very interesting personal style. "

" I don't believe in a recipe for success. You have to work hard; you may not always get it right - you have to bounce back from situations, and you have to be really focused and determined. It's important to have fun as well. Work shouldn't be a torture. "

" I didn't set out wanting to be a fashion designer from the age of 3. It wasn't that kind of dream. "

" There are some great skinny girls, but it's about characters, isn't it? That's what I find attractive. People who've had interesting lives and tell you something that you don't know or are really good fun. "

" Anyone looking for a black cashmere sweater isn't going to come to me. "

Giles Deacon

Going

Black

" DAKS is a much more restrained silhouette, and there's a real emphasis on daywear, outerwear, and tailoring. It's more stripped-down. "

Giles Deacon

Restrained

Silhouette

" My longest collaborative working relationship is with Katie Grand, the editor-in-chief of 'Love' magazine. Katie's an inspiration and a sounding block. She's got such great taste. "

" I go to contemporary galleries all around the world when I can. There's always something historical and something contemporary; those are my rock references. "

Giles Deacon

I Can

World

" Everybody's got a lot to their personalities. You're not just one element. There are some days you want something that can be a bit stricter or a bit more disciplined or something a bit more floaty and a bit freer. "

" I'm lucky that I've worked with the biggest divas in the world. We've had Miss Piggy and Minnie Mouse, so I've got to be careful who I say now, but obviously, I'd love to dress them again. "

" Pretty much hated school. I never really found my footing. I just didn't like lessons. "

Giles Deacon

Pretty

School

" There's one thing I would like to do on the high street, and that's something different to what's been done before. So, who knows what that could be. "

Giles Deacon

Different

Street

" The women that wear my clothes would want a pink BlackBerry in their handbag. "

" You take it very seriously when you start any project, but not everything in life ends up where you think it's going to be. "

" I don't like po-faced fashion. "

Giles Deacon

Fashion