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" We sent our user research team out to sit with customers for periods of time and get some insight into how Slack is working. We also get tens of thousands of points of contact via Twitter and our customer support ticketing system every month and can synthesize those results. "

Stewart Butterfield

Time

Team

Support

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" I'm going to end up with a lot more money than I feel like I'm entitled to, given how hard I work. "

Stewart Butterfield

Feel

Money

" The element of teamwork is perhaps underappreciated. "

" There was a lot of dialogue between the people who were developing Flickr and their users to get feedback on how they wanted Flickr to develop. That interaction made the initial community very strong, and then that seed was there for new people who joined to make the community experience strong for them, too. "

" People tend to overestimate the short-term impact of technological change. In the short-term, it's not going to make that much of a difference. "

" People sometimes forget how early Flickr came. Facebook didn't add photo sharing till a year after Flickr was acquired by Yahoo. "

" Hard numbers tell an important story; user stats and sales numbers will always be key metrics. But every day, your users are sharing a huge amount of qualitative data, too - and a lot of companies either don't know how or forget to act on it. "

" I think of myself more as a designer than a serial entrepreneur. As a designer, the easiest way to see that something happens is to start a company and then be the boss, and then people have to do what you say. "

" I think we are reluctant to move people out of an organization when there is not a good fit. It is typically not because someone is stupid or lazy or incompetent; it is a lot more subtle than that. "

" Email is the lowest common denominator. It's the way you get communications from one person to another. There isn't really an alternative. Sometimes people will have Facebook messenger turned on, but 99 percent of the time, if you're sending a message to a human you don't know well, you're using email. "

" Inside all the computers of any large corporation is every decision that gets made. But people spend a huge amount of time trying to find the correct piece of information. "

" If you work at a 10,000-person company, and you're using e-mail as the primary means of communication, then you probably have access to a couple hundredths of 1 percent of all the communications happening across the company. But if you use Slack, you might have access to 10 or 20 percent. "

" I tend to be a lot more honest and transparent with employees than most bosses are. But I've had people tell me - even those who love working with me - that I'm terrifying, which is hard for me to imagine. "

" For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to it. "

" I had hippie parents, and I found it difficult to figure out how to rebel against them. "

" It's hard to overestimate how much the perception of the quality of the V.C. firm you're with matters - the signal it sends to other V.C.s, to potential employees, to customers, to the tech press. It's like where you went to college. "

" A lot of companies lock up for a few weeks once a year for performance reviews. But there's a way to collect feedback in real time from Slack so that by the end of the year, you've already stored up all of this information. "

" There are two big benefits from moving conversations from a mode where you're addressing individuals, or groups of individuals, to addressing a channel which is a topic, a project, a functional discipline, or whatever. "

" In software design, it's all about making a guess, trying it, and then learning from the experience. "

" It's very difficult to design something for someone if you have no empathy. "

" I don't think it ever occurred to me that I wouldn't be an entrepreneur. My dad became a real estate developer, and that work is usually project-based. You attract investors for a project with a certain life cycle, and then you move on to the next thing. It's almost like being a serial entrepreneur, so I had that as an example. "

" One of the biggest lessons I've learned is that there has got to be a reason for what you're doing. You actually have to care about what you're doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that's the sole reason, it is not very successful. "

" I see all kinds of people work hard all over the world, and some of them are barely making it. I don't just mean subsistence farmers. I mean people in the developed world who work multiple jobs, and because the cost of health care and child care eats up almost all of the living they make. "

" I remember working with a guy named Andrew Braccia at Yahoo, and Yahoo was the company that bought Flickr. Everyone on his team was hard working and reliable, did what they said they were going to do, on top of everything, and seemed to be operating at this level of productivity and effectiveness that I found difficult to manage to. "

" If your job requires that you spend a lot of time communicating with people across organizational boundaries, email is perfect. Email is the lowest common denominator, and it's going to cross organizational boundaries really well. "

" We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team. "

" Internally, we sometimes say Slack is like a nervous system, connective tissue, or the internal network. "

" What motivates me is just to do a really, really good job at something. If I were a better musician, I probably would've ended up as one. "

Stewart Butterfield

Job

Better

" Silicon Valley is the engine for wealth creation. They've displaced energy, they've displaced financial services, and if we don't start including a broader array of people in that, the same group of people is going to rise to the top. "

" I was born in a little town called Lund in British Columbia. It's like a fishing village. My parents were hippies. They tried to live off the land, so I grew up in a log cabin, and we didn't get running water until I was 4. The next year, we got electricity. Then we moved to the city, Victoria, British Columbia, so I could go to school. "

" People think I'm smart because Flickr was successful. I'm lucky. Maybe I'm smart, too. But, I'm lucky. "