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" People think I'm smart because Flickr was successful. I'm lucky. Maybe I'm smart, too. But, I'm lucky. "
Stewart Butterfield
Smart
Think
Successful
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" I can tell people a story that they believe in and get behind. So I'm good at the leadership part. But I've always said that I'm a terrible manager. I'm not good at giving feedback. "
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" There's a lot of automation that can happen that isn't a replacement of humans but of mind-numbing behavior. "
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" It's hard to overestimate how much the perception of the quality of the V.C. firm you're with matters - the signal it sends to other V.C.s, to potential employees, to customers, to the tech press. It's like where you went to college. "
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" Inside a company, you can mandate that everyone use the same technology, which means you can go a little bit, I don't know, higher fidelity than the lowest common denominator technology. "
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" About 80 percent of the photos on Flickr are public and searchable by everyone. In one sense, it's a place where people upload snapshots from the family reunion, wedding or the birth of a baby or something like that, but it's also a place where people go to show what the world looks like to them. "
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" We'd never make Slack an email client, but it's good to support sending emails into it. There's quite a bit of formatting you can do. When I get an email from the outside world that I want to share with team, I cut and paste it into Slack. But really, I should be able to import that email as an object. "
Stewart Butterfield
Good
Want
World
" You may be trying to drive in a particular direction that people don't necessarily understand at first. In our case, we knew the users we had in mind for this product. So in the early days, we looked at our customers, really just testers at that point, and we paid extra attention to the teams we knew should be using Slack successfully. "
Stewart Butterfield
You
Mind
Drive
" There are a lot of things that Slack gives you that email doesn't when you think about internal use. Switching to Slack from email for internal communication gives you a lot more transparency. "
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Transparency
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" I was pretty entrepreneurial as a kid. I had a lemonade stand. When I was 12, I arbitraged the price of 7-Eleven hot dogs; I'd buy the ones that are pre-wrapped with the bun and then sell them on the beach. "
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Beach
Dogs
Stand
" Silicon Valley is the engine for wealth creation. They've displaced energy, they've displaced financial services, and if we don't start including a broader array of people in that, the same group of people is going to rise to the top. "
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Energy
People
Financial
" People tend to overestimate the short-term impact of technological change. In the short-term, it's not going to make that much of a difference. "
Stewart Butterfield
Impact
People
Much
" If you work at a 10,000-person company, and you're using e-mail as the primary means of communication, then you probably have access to a couple hundredths of 1 percent of all the communications happening across the company. But if you use Slack, you might have access to 10 or 20 percent. "
Stewart Butterfield
Communication
Then
Work
" In software design, it's all about making a guess, trying it, and then learning from the experience. "
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Trying
Experience
Learning
" I no longer file expense reports, so I no longer experience the pain of it. What if everyone had a virtual assistant to do that kind of effort... like approving time off or submitting time-off requests? We want to really encourage developers to create cool things for Slack. "
Stewart Butterfield
Effort
Time
Pain
" One of the biggest lessons I've learned is that there has got to be a reason for what you're doing. You actually have to care about what you're doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that's the sole reason, it is not very successful. "
Stewart Butterfield
Money
You
Business
" Internally, we sometimes say Slack is like a nervous system, connective tissue, or the internal network. "
Stewart Butterfield
Sometimes
System
Say
" People sometimes forget how early Flickr came. Facebook didn't add photo sharing till a year after Flickr was acquired by Yahoo. "
Stewart Butterfield
People
Forget
Early
" Email will probably be around for many decades to come. It's hard to say what will happen 20 years from now, but email has been around for decades, and it will likely be around for decades more. "
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Hard
Will
Say
" Inside all the computers of any large corporation is every decision that gets made. But people spend a huge amount of time trying to find the correct piece of information. "
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Decision
Find
People
" I almost never go to news sites - it's overwhelming how much content is out there. But I will pay attention to what my friends are picking up and sharing. "
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News
Never
Sharing
" Hard numbers tell an important story; user stats and sales numbers will always be key metrics. But every day, your users are sharing a huge amount of qualitative data, too - and a lot of companies either don't know how or forget to act on it. "
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Important
Key
Data
" We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team. "
Stewart Butterfield
Resources
Team
How
" For the first five years of my life, I grew up in a log cabin in coastal British Columbia in a very small town, like 300 people, mostly hippies. No running water, no electricity. When I was 12, I changed my name from Dharma to Stewart. At that age, you just want to be normal. "
Stewart Butterfield
Water
My Life
Life
" For most companies, the hard thing is making the product work well enough to convince a single person at a time to switch to it. "
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Time
Product
Person
" All the people on the Flickr team are committed to what we're doing, which is to be the eyes of the world. "
Stewart Butterfield
Which
Team
Doing
" The social use of Slack does drive awareness - it's a good thing for us. "
Stewart Butterfield
Use
Us
Social
" I rarely in a working day go more than 10 minutes without looking at Slack. "
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More
Without
Working
" I had hippie parents, and I found it difficult to figure out how to rebel against them. "
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Difficult
Out
Parents
" We sent our user research team out to sit with customers for periods of time and get some insight into how Slack is working. We also get tens of thousands of points of contact via Twitter and our customer support ticketing system every month and can synthesize those results. "
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Time
Team
Support
" Flickr was designed partly to market itself. There are a lot features, in place early on, that let people take their photo, upload it to Flickr and post them elsewhere, on their own Web site or their blog, which meant a lot of incoming links. "
Stewart Butterfield
Place
People
Own