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" What is a game like 'No Man's Sky,' really? A set of symbols that specify a world but do not themselves constitute it. A rich grammar that's inert without the trigger of human attention. "

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" Good writing is really meaningful, and it's one of the - it's still one of the best tools we have to get and capture people's attention. "

Robin Sloan

Best

Writing

Good

" For me, writing in public is actually super energizing and so much fun. Especially when writing can typically be really painful and certainly hard, and often, you're staring at the page and thinking, like, 'Uh, is this any good? What am I doing?' "

Robin Sloan

Good

You

" There's certainly satire written about techies, but it's so snarky and snide and doesn't treat him as a whole person. The people I worked with at Twitter - they're very analytical, but they're also deep and thoughtful - I feel like they deserved a charismatic spokesperson. "

" If a shop has a neon Superman logo in the window, I will enter. If it has a neon Superman logo in the window, a Bat-symbol next to it, and a dragon under the eaves, I am already inside. "

Robin Sloan

I Am

Window

" Doing research for 'Penumbra,' I read quite a bit about the early history of printing, and the more I did, the more it sounded like... the Internet today. There was crazy competition and upheaval; there were constant arguments about new techniques, new materials, new machines; and, of course, there were fortunes to be made. "

" I think that some of the archetypes and works of science fiction that have pierced pop culture and stayed there are the darker ones and the dystopias. "

" I want to learn to weld. "

Robin Sloan

Want

Learn

" Books and technology are braided together and always have been. "

" We're looking at dozens, sometimes hundreds of things every day in articles, videos, and we never look at them again. Even if we do like them, even if we tweet them out to all of our followers on Twitter, we don't return to it. "

" A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content. "

Robin Sloan

Focus

Step

" When you've biked only on quiet cul-de-sacs and college campuses, the idea of riding in the city, right up there alongside the cars, seems, frankly, pretty absurd. "

" If I am honest with myself, a not-insignificant fraction of my enjoyment of any episode of 'Game of Thrones' is delivered in its opening moments. I sit down, settle in, and... BUM-bum, bah-dah-BUM-bum. "

" Without science fiction, without the influence these books have had on me over the years, I'm not sure I would care much about reading or writing today. "

" On the Twitter media team, we believe that tweets drive TV tune-in. "

Robin Sloan

Believe

Twitter

" Selling books is hard to engineer. "

" I think one of the most exciting things about the whole digital side of publishing is that it eventually allows you to operate at any length. That also means shorter stuff, too. "

" If I look into my past, I was definitely into inventors. I was into stories of Edison and Tesla and da Vinci and all these guys making stuff in their garage. "

" When you're writing for the Internet, you have the analytics, and you know that people are bailing every second. But various people kept reminding me that once people have bought a book, they're in. You don't have to be selling them on every page. "

" Everyone's lives are sort of a succession, almost like handing the baton of your life off from one person to the next to the next to the next. And hopefully, that goes on for a long time, and the changes are healthy and interesting and not, like, spiraling into darkness. "

" When you do something a little bit extreme or weird, it helps make it more interesting and more amenable to being written about. "

Robin Sloan

Interesting

Little

" I saw the short stories people were doing on Kindle and really liked the idea of seeing something I'd written on that screen. "

" This is what I think is fun about fiction - you get to use as much history as you want as scaffolding and then go beyond it and change it and mutate it. "

" Whether it's 'Fish' or 'Annabel Scheme' or 'The Truth About the East Wind,' I often find myself crafting custom containers to hold the kind of content I want to create. "

" You can go as far back as fifth grade, and you will find me tinkering with media and computers, making things that are a little off the beaten track. "

Robin Sloan

Back

Find

" In the case of 'Fish,' I did the writing, design, and code all at the same time, so the form and the content were fused together. I'd change some words, get an idea, change some code, see if it worked, change more words, and so on. "

" When I'm using the Internet, I have 25 tabs open, and even if somebody sends me... something interesting, odds are I'll forget about it, or it'll get kind of lost in the shuffle. "

Robin Sloan

Forget

Interesting

" People tend to think of the quest as a sort of fanciful or fantastical form, but actually, I think it's pretty realistic. I think that story of gathering allies to your side - recruiting your band of companions - actually matches the shape of most great careers, most great lives. "

" There's just no escaping it: The half-life of media on the Internet is super short. Tweets flow and fade; pages that look great today will be gone or, at best, riddled with broken links and outmoded code in five years, tops. "

" You can't think of technology as separate from all of our human drama anymore. "

" When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition. "