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" When you do something a little bit extreme or weird, it helps make it more interesting and more amenable to being written about. "

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" You can really find yourself at sea when you're becoming an adult and suddenly have to feed yourself for the first time. "

" When you're writing for the Internet, you have the analytics, and you know that people are bailing every second. But various people kept reminding me that once people have bought a book, they're in. You don't have to be selling them on every page. "

" Print books have an amazing superpower because they don't disappear when you're done with them. Books on the shelf remind you that they exist. "

" You can go as far back as fifth grade, and you will find me tinkering with media and computers, making things that are a little off the beaten track. "

" If I am honest with myself, a not-insignificant fraction of my enjoyment of any episode of 'Game of Thrones' is delivered in its opening moments. I sit down, settle in, and... BUM-bum, bah-dah-BUM-bum. "

" Good writing is really meaningful, and it's one of the - it's still one of the best tools we have to get and capture people's attention. "

" I liked the sort of YA classics. I loved 'The Chronicles of Narnia.' I loved 'The Chronicles of Prydain' by Lloyd Alexander, who is amazing. Basically, 'Chronicles of' - I was in. "

" Baking and coding involve using the same parts of your brain and a lot of the same skills, like being able to follow directions or create directions in a very systematic way. "

" On the Twitter media team, we believe that tweets drive TV tune-in. "

" When we talk about novels, we don't often talk about imagination. Why not? Does it seem too first grade? In reviews, you read about limpid prose, about the faithful reproduction of consciousness, about moral heft, but rarely about the power of pure, unadulterated imagination. "

" Books and technology are braided together and always have been. "

" You can't think of technology as separate from all of our human drama anymore. "

" In the case of 'Fish,' I did the writing, design, and code all at the same time, so the form and the content were fused together. I'd change some words, get an idea, change some code, see if it worked, change more words, and so on. "

" Whether it's 'Fish' or 'Annabel Scheme' or 'The Truth About the East Wind,' I often find myself crafting custom containers to hold the kind of content I want to create. "

" Without science fiction, without the influence these books have had on me over the years, I'm not sure I would care much about reading or writing today. "

" The vision of the Internet as a vast digital wasteland isn't correct. Everything is awesome, and we have more stuff to read than we ever have in history. "

" It's not like 'Print versus Digital - only one will survive.' We live in a hybrid world now, and I think the near-term future is also hybrid. "

" I want to learn to weld. "

" I've never believed that Things Should Continue As They Are. "

" What is a game like 'No Man's Sky,' really? A set of symbols that specify a world but do not themselves constitute it. A rich grammar that's inert without the trigger of human attention. "

" I think I'm one of those people that kind of thinks everybody's got an identity, and maybe that's the core of their personality. But I think we change enough over the years that it's like a succession of different people. "

" I was always a computer kid, and I grew up with the Internet and always found it fascinating. "

" Selling books is hard to engineer. "

" Doing research for 'Penumbra,' I read quite a bit about the early history of printing, and the more I did, the more it sounded like... the Internet today. There was crazy competition and upheaval; there were constant arguments about new techniques, new materials, new machines; and, of course, there were fortunes to be made. "

" A gift shouldn't feel like homework. "

" For me, writing in public is actually super energizing and so much fun. Especially when writing can typically be really painful and certainly hard, and often, you're staring at the page and thinking, like, 'Uh, is this any good? What am I doing?' "

" This is what I think is fun about fiction - you get to use as much history as you want as scaffolding and then go beyond it and change it and mutate it. "

" A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content. "

" I got a bike - a fixed-gear with bright blue wheels, custom-made to my specifications. I am a San Francisco techno-hipster, so this selection was a bit of a self-caricature. But sometimes the predictable thing turns out to be the best thing, too, and you can't let that stop you. "

" There's just no escaping it: The half-life of media on the Internet is super short. Tweets flow and fade; pages that look great today will be gone or, at best, riddled with broken links and outmoded code in five years, tops. "