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" What is unusual is not always threatening. What is different is not necessarily strange. "
Elaine Welteroth
Always
Different
Unusual
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" I don't believe in work-life balance. I think it's more about work-life integration because, increasingly, so much time of ours is spent doing work, so I've always wanted to dedicate my work life to having a social impact. "
Elaine Welteroth
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Life
" 'Teen Vogue' is so much more than just a magazine. It's so much more than just a website. It's so much more than social. It's really about the audience, and so we're going to continue to innovate and continue to find new ways of reaching this audience in meaningful ways. "
Elaine Welteroth
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" The evolution at 'Teen Vogue' is not a result of dinosaurs in a board room coming up with a strategy to reach the kids. "
Elaine Welteroth
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" The thing about spending a lifetime under a long, bushy cloud of curls is that people naturally began associating me with my hair. "
Elaine Welteroth
Hair
Cloud
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" I learned early on the magic of life is having a vision, having faith, and then going for it. "
Elaine Welteroth
Magic
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" I think the word 'woke' is now over. The first time I heard my mature, white dad use that term, I was like 'OK, this is done.' "
Elaine Welteroth
Time
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Now
" I'm in a generation where MAC is the reigning brand for a lot of women - black, white, and other. "
Elaine Welteroth
Brand
Generation
Black
" It's fun to sniff and slather on beauty products, but the end goal is finding what appeals most to 'Teen Vogue' readers and reporting on it in the most compelling way. "
Elaine Welteroth
Fun
Finding
End
" The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do. "
Elaine Welteroth
See
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" Bey's mantra isn't about putting on airs or makeup. For that matter, what makes Beyonce Beyonce is that thing we can all wake up with: confidence. "
Elaine Welteroth
Matter
Up
Wake Up
" I think of our readers as young, conscious people. We can't underestimate how far-reaching our content is, especially these days. "
Elaine Welteroth
People
How
Young
" Turns out moonlighting as a model is harder than I thought! "
Elaine Welteroth
Than
Turns
Thought
" 'Teen Vogue' fortunately has proved you can have smart, political, and fashionable content delivered in one place, and you don't have to choose. "
Elaine Welteroth
Smart
Political
Teen
" There's this moment happening in our culture where the power of the audience and the influence that people of color have is undeniable at this point. "
Elaine Welteroth
People
Culture
Moment
" If you feel that it diminishes your intelligence to be asked about your fashion choices for an evening on the red carpet, so be it. "
Elaine Welteroth
You
Red
Intelligence
" Young people are craving something real, craving authenticity. "
Elaine Welteroth
Authenticity
Young
People
" Personal style says so much about who you are. What you wear can entice different things from within you. "
Elaine Welteroth
Within
You
Different
" It was so fun to see my hair all brushed out - it looked like caramel-flavored cotton candy! "
Elaine Welteroth
Hair
Candy
Like
" Beyonce's music is like lipstick or a decidedly tall pair of heels: It's empowering. "
Elaine Welteroth
Pair
Heels
Like
" I've probably tried every curly-hair product on the planet! "
Elaine Welteroth
Planet
Tried
Product
" I always love stopping by to see what Marc Jacobs has. I will buy pieces from Bergdorf or Barneys and then hit up Zara or Topshop for the rest. "
Elaine Welteroth
See
Rest
Always
" I don't think young people are prepared for the moment of reckoning at the end of college - if you even go to college - where you have to get off of the hamster wheel and decide, 'Wait, where do I go from here?' "
Elaine Welteroth
Moment
End
People
" As it's related to publishing, I think magazines really benefit from having a staff with a range of different perspectives and cultural references so that any reader can feel like there is someone on the masthead they can relate to, someone they can trust to speak up for them. It's great to see that idea being embraced more and more. "
Elaine Welteroth
Speak
See
Great
" Even with the beauty stories we put out, we saw there was an opportunity to address issues of representation, identity, self-expression. We created the community that we wanted to have at 'Teen Vogue.' We were willing to lose some to have more. "
Elaine Welteroth
Community
Opportunity
Beauty
" There will always be a measure of calculated risk-taking in manufacturing fame, especially in a deeply divided political climate. "
Elaine Welteroth
Fame
Political
Measure
" We live in a multi-cultural world, so embracing diversity is important in every industry. "
Elaine Welteroth
Live
World
Diversity
" Gotta admit, it's kind of nice being surrounded by amazing beauty products 24/7. "
Elaine Welteroth
Admit
Nice
Kind
" Every boss I've ever had has challenged me, pushed me, believed in me, and led by example. "
Elaine Welteroth
Pushed
Boss
Me
" We don't see ourselves as liberal or conservative. We consider ourselves an outlet that addresses the issues that matter the most to our audience. "
Elaine Welteroth
Our
See
Matter
" The life of an editor may seem all glam all the time, but there's nothing like schlepping through the city during a torrential downpour to put things in perspective. "
Elaine Welteroth
Time
City
Life