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" What sets Labs apart from other brands is the emphasis on the user experience within the products themselves by embracing the technologies that are changing the face of the beauty and the marketplace of the industry. Simply, the Lab is where unadulterated experimentation meets raw glamour: a rule-breaking playground for makeup enthusiasts. "

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" Makeup is malleable and mercurial: The biggest joy I have every day is the opportunity to create, to play, and to invent with something I've loved forever. "

Pat McGrath

Makeup

Day

Joy

" I've always believed that the most extraordinary results occur only when one feels unbound by any notion of constraint or limitation. "

" I'd go into a department store now and buy everything. It's who I am. I just love cosmetics. "

Pat McGrath

Love

Everything

" I've always wanted to have my own business, but not in the traditional sense... I always found that quite off-putting. I just wanted to be different. "

" Channel your heartbreak into work, then use that extra money to treat yourself to a new handbag. "

" My team can be as big as 50 during the busiest days of Fashion Week. I can travel with up to 75 bags of products and materials. And between shows, I personally travel on motorbike to speed through traffic and get to the next venue. "

" I think you always want things to get better, and that's been my view ever since I've been in this industry. So it's great to see there's more diversity, but it could always get better. "

" At the end of summer, I go on a detox because I know I need a clear mind for Fashion Week. You need a lot of energy, and the ability to focus, in preparation for this craziness. I go to the gym, too, just to make sure I have the endurance to keep up with everything. "

" Music permeates everything I do. I love everything from Grace Jones to Nicki Minaj to Underworld to D.J. MikeQ and beyond. Music is integral to my personal inspiration. "

" Everyone needs Skin Fetish 003 in their kit. It's the ultimate everyday essential for runway skin that looks as legendary in the office or on the street or as it does on social media. "

" Anyone who knows or works with me knows I don't believe there's such a thing as a 'mistake.' With that in mind, I celebrate all aspects of makeup and find something beautiful in all 'trends.' "

Pat McGrath

Makeup

Mind

" Both liquid and pencil eyeliner can be used on the top and bottom eyes. I then use eye shadow over the pencil to blend evenly to ensure there's no skipping and patchiness. With pencil as a base, it's easier to get a seamlessly blended effect. If a stronger line is desired, trace over the pencil line with liquid eyeliner. "

" For blue eyes, use warm browns, peaches, and yellows to compliment the eyes. Brown and hazel eyes sparkle in blue and purple shades, which flatters the orange undertone of brown eyes. Green eyes stand out in burgundy and plum shades like CoverGirl Queen Collection Vivid Impact Eyeliner in Cabernet. "

" When I was a child, the world of makeup was so different. There wasn't the wide range of shades available for darker skin tones like there is now. "

" It would be great if perfect skin required less work. That would be the best ever. "

" Sometimes nothing happens at a show for the first two hours, and in the last hour, we have to do all 70 girls. It's an adrenaline rush. "

" I look for anything new and inspiring - in the worlds of makeup but also jewelry and decor. I never know what will inspire me. "

" From the beginning of my career, I've used makeup as a vehicle to express my vision, my obsessions, inspirations, and addictions. There's nothing more rewarding than seeing young people recreate some of my iconic looks. "

" You can't do shiny skin for high-definition cameras without it looking awful. HD shows off all of your imperfections. Even selfies require a flawless finish. "

" I don't go to the spa or get my hair done enough. I don't go to the gym enough. But I do take five, six weeks' vacation; the industry does. "

" Thin applications and small amounts in the right places is kind of the way to go with metallics for every day. "

" When I'm home in New York, I wake up early so I can check e-mails and call my London agent, and start my day with a cup of Ristretto cofee from my Nespresso machine. "

" It's amazing to be an incubator. Many of my muses have gone on to other brands. "

" Something most people don't know about me is that I'm obsessed with technology. With that in mind, the 'material' I'd most like to experiment is the material that has yet to be invented. "

Pat McGrath

Mind

Technology

" Makeup is an extraordinary tool that allows me to share my inspirations, my fantasies, and my vision with the world. "

" Whether it be a bolder lip, a dewier cheek, a more lush lash, or an exceptionally extravagant eye, no time is better than the present for unleashing your cosmetic creativity. "

" The lipstick, to make a matte that feels like heaven, is unheard of. "

" I'm the ultimate beauty junkie - that inspiration, obsession, and addiction is one of the main reasons I founded Pat McGrath Labs in 2015. So, when fellow beauty junkies spot me, there's nothing I enjoy more than discovering what they're addicted to. It's so inspiring! "

Pat McGrath

Enjoy

Nothing

" My beauty regimen is simple but concise: I exfoliate my face once a week, then cleanse. If my skin needs an extra boost, I use SK-II Facial Treatment Mask and SK-II Eye Mask for about 20 minutes. It's the best thing for a healthy, glowing complexion. "

" Social media has revolutionised how beauty is curated, captured, and consumed. "