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" What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. "
Simon Mainwaring
Business
Society
Clear
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" And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well. "
Simon Mainwaring
Capitalism
World
Food
" More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. "
Simon Mainwaring
Work
Responsibility
Positive
" Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships. "
Simon Mainwaring
Need
Government
Partner
" It is a truly powerful phenomenon when a brand makes a stand for what it believes in. "
Simon Mainwaring
Powerful
Brand
Truly
" In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. "
Simon Mainwaring
Effort
Lose
Loyalty
" When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. "
Simon Mainwaring
Environmental
Thinking
People
" One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. "
Simon Mainwaring
Challenges
Social Media
Media
" Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. "
Simon Mainwaring
Employees
Line
Brand
" Business practices and how we treat the planet are also in desperate need of re-humanization. "
Simon Mainwaring
Planet
Business
Desperate
" Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value. "
Simon Mainwaring
Media
Investment
Value
" The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. "
Simon Mainwaring
More
Value
Expression
" Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. "
Simon Mainwaring
Challenge
Push
Relationships
" Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. "
Simon Mainwaring
Trust
Age
Government
" In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. "
Simon Mainwaring
Responsibility
Business
Social Media
" The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. "
Simon Mainwaring
Government
Meet
Time
" For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms. "
Simon Mainwaring
Social Media
Media
Tools
" The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. "
Simon Mainwaring
Start
Social Media
Purpose
" The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. "
Simon Mainwaring
Nature
Technology
Will
" Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. "
Simon Mainwaring
You
Employees
Leadership
" We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society. "
Simon Mainwaring
New
Working Together
Society
" Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide. "
Simon Mainwaring
Technology
Success
Good
" There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. "
Simon Mainwaring
Growing
Meaningful
Place
" The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. "
Simon Mainwaring
Stay
Order
Professional
" The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. "
Simon Mainwaring
Time
Play
Health
" Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. "
Simon Mainwaring
Information
World
More
" The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do. "
Simon Mainwaring
Smart
Power
World
" Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. "
Simon Mainwaring
Care
Society
Environment
" Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. "
Simon Mainwaring
Way
Business
Inspire
" A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. "
Simon Mainwaring
Want
Way
Seriously
" What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. "
Simon Mainwaring
Change
Fountain
Experience