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" 'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where - to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. "

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" I love PJ Harvey, Patti Smith, Pixies, Portishead, and Massive Attack: a lot of what I would describe as alternative and indie music. "

Shura

Lot

Attack

Describe

" For me, one song is not enough to be in a person's world. I need to be in their world for 40 minutes; I want to fully experience it and immerse myself. "

Shura

Myself

Song

" I read interviews saying women can bring a femininity to a song, a delicacy, but some women make really aggressive music. "

" My dad used to do a lot of music when he was young, so he had an 8-track MiniDisc recorder, and when he realized that I was getting on with it, he brought it upstairs to my room and showed me how to record and how, once you finished eight tracks, you can cut it down to two and have another six tracks to play with. "

" A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself. "

" There's something about rhythm and bass sections generally, how the bass and drums interact, that's basically the soul of any song. "

" I didn't really want anyone to know that I wanted to write music or make songs because, in a way, I didn't necessarily know if I wanted to do it for a profession. I wanted to do it to express myself. "

" Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way. "

" I'd written songs since I was 16, but I never thought that I would be a musician full time. "

" I love being in the studio. "

" I love camping, everything about it - tents, the camping stove, sleeping bags. I'm obsessed with technology, be it synthesizers and speakers or tents and Gore-Tex. "

" A lot of people start by learning other people's songs, but the idea of singing someone else's music didn't excite me. I just wanted to write my own. It was really bad to begin with. It's improved slightly since. "

Shura

People

Learning

" It's strange: I love pop music, and I really can enjoy it, but I didn't feel like the characters within pop music - like when Madonna sings 'Crazy For You', for instance, I don't feel like I would ever be the character she takes on in that song. I would never feel... I don't have that confidence in me. "

" I found my own voice slowly. I don't do big tricks like Mariah Carey, so I've found this weird way of singing that works for me. "

Shura

My Own

Voice

" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "

" When you have a lot of gay friends, you don't think of that as being different or divisive or weird; that's just your reality. "

" If you told teenage me that I would end up supporting Tegan and Sara for a month in North America, my head would have probably exploded. "

" I'm a lesbian. That's how I identify myself, but I think there's a massive spectrum for everyone. "

" I felt that pop music didn't represent me. And that's why I made my own. "

" I'm massively inspired by Janet Jackson, and I adore Whitney Houston and Madonna. "

" I was obsessed with 'The Lion King' as a kid, and I really wanted to go work in an animal sanctuary and have my Lara Croft moment. "

" Being part of a crowd and not standing out is way more frightening than being the person that stands out. "

" It's really weird when you realize the people you look up to - who have influenced or inspired you - start to realize what you do. "

" I want to explore my boundaries. I want to push myself and go right to the edge of what I am capable of. I don't want to ever be comfortable. "

" 'Nothing's Real' is about my first-ever panic attack, which I had about four months after getting my record deal. "

" It was never like I had to go, 'I am gay.' Slowly, almost by osmosis, by the way I was behaving, it became obvious and accepted. "

Shura

Way

Never

" People like Prince or Madonna, they're kind of superhuman. You can't imagine them burning their toast, and there's something really exciting about that. "

" The best thing you can do is having to say no to putting out something that's good, because everything else is better. "

" If I fancy someone but can't tell them because I'm shy, I'll think, 'It's fine. You're not going to die. Maybe just tell them or whatever.' "

" Pop music for introverts is an idea I wanted to explore. "