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" A lot of people start by learning other people's songs, but the idea of singing someone else's music didn't excite me. I just wanted to write my own. It was really bad to begin with. It's improved slightly since. "

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" I'm not one of those artists that can go away for six months and tour America and have 20 producers back in London or L.A. doing everything for me and I just come home and sing on it. It would be really useful, in terms of speed, to work like that. I just wouldn't find it creatively satisfying. I have to have my hand on the remote control. "

Shura

Home

Doing

Control

" There's something about rhythm and bass sections generally, how the bass and drums interact, that's basically the soul of any song. "

" I read interviews saying women can bring a femininity to a song, a delicacy, but some women make really aggressive music. "

" You have to make sure you love what you do more than anything. "

" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "

" I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring. "

" Pop music for introverts is an idea I wanted to explore. "

" I love being in the studio. "

" I'm 23, and if I wanted to release a record when I was 17, I could have released a record, but I'm really glad I didn't. "

" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "

" A lot of people think I popped out of some pink cloud fully formed, ready for action, but I've been putting songs on SoundCloud since I was 16. Five people would listen and like them. I never had any expectations for myself. "

" With 'White Light,' I had just finished watching 'Under the Skin' and was really obsessed with the idea of science fiction presented as normality. "

" I take inspiration from so many places. I think, more than anything, it would have to be the music made by others that I've then fallen in love with, whether it's Madonna, Blood Orange, Fleetwood Mac, or Pink Floyd! "

" To go from someone who would put something on SoundCloud and maybe get 15,000 plays in a year to getting 100,000 plays in one day felt very weird. I thought I was dying. "

" I'm massively inspired by 'True Blue'-era Madonna, but she is absolutely confident and in control of the situation. "

" When you have a lot of gay friends, you don't think of that as being different or divisive or weird; that's just your reality. "

" I got this advice that if you know a panic attack is happening, just sit back and go, 'Okay, this is happening to me, but it'll be over. You'll be fine. You'll live.' "

Shura

Advice

Live

" Pop should be weird, and I realize as I say this that I'm not the weirdest person in the world. But if that means a girl sounding like Kylie Minogue and looking like Kurt Cobain, then so be it. "

" I've tried writing darker, more serious songs, but they don't go anywhere. Everything revolves around the chorus for me. "

Shura

Writing

Serious

" After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?' "

" Some of the best songs are love songs. They're things that we all go through, and when we're going through it, we think that we're the only person in the world going through that. Having that music there sort of reminds you that you're not alone. It happens to me, too, as a music fan. "

" I'm actually really impressed with everyone at Polydor. "

" In London, I used to play 'Boys of Summer,' but it didn't feel right, because it doesn't apply to your surroundings, to the weather. I remember being in L.A. and listening to that record and going, 'Oh, I get it now.' "

" I didn't fit in on my football team; I was always the odd one out. "

" If you told teenage me that I would end up supporting Tegan and Sara for a month in North America, my head would have probably exploded. "

" I don't care about how many records I sell, but the main thing is people like it. "

Shura

Records

People

" I've had relationships before where you break up, and you think you're going to die, and then you realise you're definitely not going to die, and actually, you're probably better off without them. "

" It's just as important - if not more important - to take the praise with a pinch of salt, just as you do the criticism. "

" I'm a bit of a geek: I just love being able to play with dials and buttons. "

" You have to challenge yourself about the choices you make as an artist. "