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" I love being in the studio. "
Shura
Studio
I Love
Love
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" I'm a bit of a geek: I just love being able to play with dials and buttons. "
Shura
Being
Love
Buttons
" When I wasn't working, I was learning how to use production software on YouTube and making music. "
Shura
Music
Learning
YouTube
" It's just as important - if not more important - to take the praise with a pinch of salt, just as you do the criticism. "
Shura
Praise
Important
Criticism
" I take inspiration from so many places. I think, more than anything, it would have to be the music made by others that I've then fallen in love with, whether it's Madonna, Blood Orange, Fleetwood Mac, or Pink Floyd! "
Shura
Pink
Blood
Love
" Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way. "
Shura
Internet
Grow
Amazing
" It is important that you're out, and it is important that you're visible. "
Shura
You
Important
Out
" Some of the best songs are love songs. They're things that we all go through, and when we're going through it, we think that we're the only person in the world going through that. Having that music there sort of reminds you that you're not alone. It happens to me, too, as a music fan. "
Shura
World
Alone
Best
" Pop music for introverts is an idea I wanted to explore. "
Shura
Idea
Wanted
Pop Music
" Perhaps a young boy or girl, after watching my video, can go, 'Maybe I don't have to be embarrassed. Maybe I can come out at school, maybe I can tell my best friend... and maybe I don't have to be afraid anymore.' "
Shura
Best
Girl
Friend
" I suffer from imposter syndrome all the time. Even if I'm just at a party, I'm thinking people are going to find out that I'm really boring. "
Shura
People
Boring
Time
" I've had relationships before where you break up, and you think you're going to die, and then you realise you're definitely not going to die, and actually, you're probably better off without them. "
Shura
Better
Relationships
Think
" 'Nothing's Real' is about my first-ever panic attack, which I had about four months after getting my record deal. "
Shura
Attack
Real
Panic
" You have to make sure you love what you do more than anything. "
Shura
Than
You
Anything
" If I fancy someone but can't tell them because I'm shy, I'll think, 'It's fine. You're not going to die. Maybe just tell them or whatever.' "
Shura
Die
You
Think
" There's a part of me that's ambitious. "
Shura
Part
Ambitious
Me
" 'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where - to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. "
Shura
Important
School
Expectations
" I got this advice that if you know a panic attack is happening, just sit back and go, 'Okay, this is happening to me, but it'll be over. You'll be fine. You'll live.' "
Shura
Advice
Me
Live
" In London, I used to play 'Boys of Summer,' but it didn't feel right, because it doesn't apply to your surroundings, to the weather. I remember being in L.A. and listening to that record and going, 'Oh, I get it now.' "
Shura
Summer
Weather
Listening
" It's strange: I love pop music, and I really can enjoy it, but I didn't feel like the characters within pop music - like when Madonna sings 'Crazy For You', for instance, I don't feel like I would ever be the character she takes on in that song. I would never feel... I don't have that confidence in me. "
Shura
Music
Confidence
Love
" Is the mainstream becoming more queer? Or is it the opposite? That artists like me are mainstreaming queer music? "
Shura
Me
Opposite
Music
" After putting out songs with 26 million views on YouTube, your life changes a little bit. Suddenly everyone's like, 'Where's the album?' "
Shura
Life Changes
Changes
Life
" I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record. "
Shura
Life
Music
Listening
" I'm actually really impressed with everyone at Polydor. "
Shura
Actually
Impressed
Really
" The hardest thing is having to do selfies even when you're on your period and you're queuing at Superdrug to get ibuprofen. That's when I'm like, 'You know what? I don't feel like Shura today.' "
Shura
Know
Your
Today
" When you have a lot of gay friends, you don't think of that as being different or divisive or weird; that's just your reality. "
Shura
Being Different
Think
Reality
" A lot of people start by learning other people's songs, but the idea of singing someone else's music didn't excite me. I just wanted to write my own. It was really bad to begin with. It's improved slightly since. "
Shura
People
Learning
Me
" I read interviews saying women can bring a femininity to a song, a delicacy, but some women make really aggressive music. "
Shura
Aggressive
Women
Song
" People like Prince or Madonna, they're kind of superhuman. You can't imagine them burning their toast, and there's something really exciting about that. "
Shura
Imagine
You
Prince
" I felt that pop music didn't represent me. And that's why I made my own. "
Shura
Music
Own
Pop Music
" It's probably the first type of music we had, rhythm, whether it's poetry or tapping. "
Shura
Music
Had
First