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" When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force. "

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" Very early, I thought I would go into music, but I was aware that it would bring a set of obstacles I didn't find particularly attractive. Also, I'm not a great performer! For a while, I thought I would do something in landscape gardening. But it was always fashion for me. "

Stella McCartney

Gardening

Music

Great

" My fragrance is rose and amber, and I was just very specific. A lot of what I've done, at the stages I've done it, I've been a little naive, which brought with it a kind of charm. I did Stella a while ago. It's now a bit of a classic. "

" I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way. "

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "

" I ride my bike, I work out, I do a bit of, er, dancey things. "

" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "

" It wasn't easy navigating publicity when I started, because I grew up with 'being famous,' and I'm just not into it, and I guess defensiveness gets read into that. And I didn't get an easy ride at the beginning. "

" It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time. "

" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "

" I was so aware of the stage clothes versus the everyday-life clothes, and the extremeness of the stage clothes that my parents had designed. Even coming across my dad's old Beatles suits from Savile Row and the history attached to them - the masculinity and simplicity compared to the '70s glitz and glamour of Wings. "

" What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat. "

" At times I make music, but in private. "

" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "

" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

" It's important for us as a family to go and sit in the woods sometimes. "

" I don't plan massively in advance. "

" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "

" Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind. "

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

" I think the fact that my parents weren't conventional - especially considering their position - had a big influence on the way that I conduct myself now in design and business. It had a huge impact on my wanting to do something a bit more than just designing a pretty dress and putting it on a runway and making it glamorous. "

" I'm incredibly sad that my mother's not here to see my kids and that my kids don't get to know her. And she didn't meet my husband. That's one of the hardest things. I don't even know how to put that into words. "

" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "

" The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal. "

" Mum was a big style icon for me: her natural sexiness and natural confidence. "

" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "

" When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear. "

" As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games. "

" I confess to being a frustrated musician. "

" When I was younger, I always assumed that when I grew up, I would be living in the country, and my kids would be going to a state school. But that's not how things have turned out. I can't see myself being able to leave London. "

" For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift. "