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" It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time. "
Stella McCartney
Live
Time
Myself
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" I am very aware of my family name. I'm very aware of the legacy that that kind of carries with it. And I think that I didn't want to lose any kind of hold of that. And I think once you're born into something that you're proud of and that you're aware of, you don't take it lightly. "
Stella McCartney
Think
Legacy
I Am
" My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand. "
Stella McCartney
Everyday
Job
Trying
" I think my differences were, and my differences still are, that I don't really approach fashion in a fashiony way. "
Stella McCartney
Differences
Fashion
Way
" More than anything I want to be fit so I don't get out of breath when I play football with the kids. "
Stella McCartney
Kids
Breath
More
" My job is to make desirable, luxurious, beautiful clothing and accessories women want to buy. My first decision is always based on, 'Can I do this in a more sustainable way without sacrificing design?' If I can, then there is no reason not to. "
Stella McCartney
Job
Women
Design
" It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry. "
Stella McCartney
Try
Money
Life
" I think the fact that my parents weren't conventional - especially considering their position - had a big influence on the way that I conduct myself now in design and business. It had a huge impact on my wanting to do something a bit more than just designing a pretty dress and putting it on a runway and making it glamorous. "
Stella McCartney
Dress
Business
Think
" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "
Stella McCartney
Woman
Time
Strength
" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "
Stella McCartney
Growing Up
Doing
Own
" Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids. "
Stella McCartney
Mother
Quality
Focus
" Pretending that the fashion industry isn't in part based on leather would be quite stupid of me, but at the same time, there is another way of doing things - even outside of leather. I don't use PVC either, for example, because it is harmful. "
Stella McCartney
Way
Fashion
Stupid
" I guess my favourite Disney film was 'Snow White,' which has a really dark moment when the evil queen turns into a witch and makes the poison apple. It was terrifying in the same way 'Maleficent' is. "
Stella McCartney
Dark
Snow
Evil
" For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift. "
Stella McCartney
Singing
Gift
Know
" It's one of my biggest internal struggles - the whole schooling system in London and the fact that my kids are going to a posh school. It freaks me out. "
Stella McCartney
Struggles
Me
London
" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "
Stella McCartney
Suits
Parents
Remember
" The majority of fragrances are designed by people who have no idea what the house does. But for me, it had to be honest. That's where it becomes personal. "
Stella McCartney
Personal
Who
House
" What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat. "
Stella McCartney
Want
Cheese
Always
" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "
Stella McCartney
Think
Start
People
" I like doing slightly masculine, Savile Row tailoring. A nice jacket. Wearable - it's almost a dirty word in fashion, wearable, but that's what I do. "
Stella McCartney
Jacket
Dirty
Doing
" It wasn't easy navigating publicity when I started, because I grew up with 'being famous,' and I'm just not into it, and I guess defensiveness gets read into that. And I didn't get an easy ride at the beginning. "
Stella McCartney
Famous
Easy
Ride
" I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping. "
Stella McCartney
Time
Morning
Night
" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "
Stella McCartney
Woman
Detail
Spiritual
" I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner. "
Stella McCartney
Sit
Day
Debate
" I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal. "
Stella McCartney
Winter
Enough
Food
" I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know. "
Stella McCartney
Know
You
Women
" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "
Stella McCartney
Cool
Reality
Sexy
" I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion. "
Stella McCartney
Moment
Proud
People
" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "
Stella McCartney
Looks
Real
Like
" I've got my organic veg patch and fruit; we're very garden-obsessed, my husband and I. He designed a garden for me for Christmas, so beautiful! Alasdhair's very good at the proportion and ground work, and I come in and do the planting and the color scheme. "
Stella McCartney
Beautiful
Work
Good
" From an early age, I was very interested in all things fashion... and the change from tomboy to ultrafeminine glamour in old films. There was a Doris Day film I loved: 'Calamity Jane.' "
Stella McCartney
Fashion
Loved
Early