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" Mum was a big style icon for me: her natural sexiness and natural confidence. "

Stella McCartney

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" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

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" We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. "

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" For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift. "

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" Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids. "

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" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

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" My mum had a massive influence on me, not just in what she wore and how she looked, but in her spirit. She was married to one of the most famous men in the world, and she didn't wear any makeup, ever. I mean, have you ever seen the wife of a man like that rock up with no makeup on? Because I haven't since. "

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" I personally love sportswear, and love using it in high fashion. "

Stella McCartney

" To work on the competition wear for the Olympics is kind of insane. As a fashion designer, you don't think to yourself, 'I'm going to get the opportunity to work with athletes at that level at the Olympic Games.' It really is such an incredible thing to have any kind of contact with as a designer. "

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" I guess my favourite Disney film was 'Snow White,' which has a really dark moment when the evil queen turns into a witch and makes the poison apple. It was terrifying in the same way 'Maleficent' is. "

Stella McCartney

" I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector. "

Stella McCartney

" Sometimes I wish I were less sensible. "

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" What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat. "

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" Sustainability goes across everything I do with Adidas and everything I do with my own house, so the Olympic kit is no exception. It is incredibly environmental in the way that it is manufactured. For example, there's no leather; it's free from PVC. There's lots of woven materials, which means a lot less waste. "

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" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

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" It's one of my biggest internal struggles - the whole schooling system in London and the fact that my kids are going to a posh school. It freaks me out. "

Stella McCartney

" When I was about seven, I remember spending a lot of time in my parents' wardrobe trying on their bespoke suits. "

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" Losing my mum. That was a punch-me moment. "

Stella McCartney

" I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual. "

Stella McCartney

" There's no excuse for fur in this day and age. "

Stella McCartney

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "

Stella McCartney

" You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis. "

Stella McCartney

" The way my parents brought me up to see the world is still absolutely key to what I am about. The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

Stella McCartney

" I used to get embarrassed about the fact I liked fashion. I still get a bit cringy. "

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" Strength on its own in a woman is quite abrasive and not terribly attractive all the time. "

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" Pretending that the fashion industry isn't in part based on leather would be quite stupid of me, but at the same time, there is another way of doing things - even outside of leather. I don't use PVC either, for example, because it is harmful. "

Stella McCartney

" I think the reality is that, for me, real fur is extraordinarily old fashioned. I think you look old. Even if you're 20, and you've got a real fur coat, you just look like an old, unaware, unconscious being on the planet. It's not relevant, it's not sexy, it's not fashionable, and it's not cool. "

Stella McCartney

" As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games. "

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" I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion. "

Stella McCartney

" Everyone can do simple things to make a difference, and every little bit really does count. "

Stella McCartney

Make A Difference

" I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will. "

Stella McCartney