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" When you improve your product so it does the customer's job better, then you gain market share. "

Clayton M. Christensen

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" The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to invite them to follow the Savior. "

Clayton M. Christensen

" In our personal lives, we have a lot of businesses going on. I have a profession, I'm a father, a spouse, a good member of my community. How much of my time and energy can I allocate to each of those things? What I allocate becomes the strategy I have for my family, and everything else. "

Clayton M. Christensen

" We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other - and in my view, this is the core of Christian living as Christ taught it. "

Clayton M. Christensen

" Optimizing return on capital will generate less growth than optimizing return on education. "

Clayton M. Christensen

" I have continued systematically to study the Book of Mormon and Bible to understand even more deeply what God expects of me and my family while on this earth. "

Clayton M. Christensen

" An innovation will get traction only if it helps people get something that they're already doing in their lives done better. "

Clayton M. Christensen

" Innovation almost always is not successful the first time out. You try something, and it doesn't work, and it takes confidence to say we haven't failed yet... Ultimately, you become commercially successful. "

Clayton M. Christensen

" Efficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital - oceans of capital - that is being reinvested into efficiency innovation. "

Clayton M. Christensen

" The key is not to figure out what the best people are doing and try to emulate it - rather, figure out what causes people and companies to be successful. "

Clayton M. Christensen

" Understanding motivation is one of the most important things we can do in our lives, because it has such a bearing on why we do the things we do and whether we enjoy them or not. "

Clayton M. Christensen

" The way I ought to measure my life is in terms of the others I helped to become better and happier people. That's the biggest thing to think about if you're not happy. "

Clayton M. Christensen

" Holiday Inn comes in at the bottom of the market, but they can't go upmarket except if they emulate the Four Seasons. So they can go up, but they have to emulate the people they're trying to compete against. They can't disrupt them, because there isn't anything about their model that is extendable upmarket. "

Clayton M. Christensen

" The process of writing 'The Innovator's Dilemma' entailed the developing a new theory. My colleagues, students and I have been improving that theory, and adding others to it, since that time. "

Clayton M. Christensen

" I don't have my finger on the pulse of corruption in China, but I think most people on the ground would say that as China was emerging from communism, it was a very regulated society, and therefore, it was very corrupt. But as they have deregulated the economy, there just aren't as many opportunities for people to be corrupt. "

Clayton M. Christensen

" When an entrant competitor attacks the low end of any market, the rational reaction of the incumbent firms is to abandon rather than defend it - because the low end is the least profitable of their possible investments. "

Clayton M. Christensen

" No idea for a new growth business ever comes fully shaped. When it emerges, it's half-baked, and it then goes through a process of becoming fully shaped. "

Clayton M. Christensen

" The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. "

Clayton M. Christensen

" I wrote my first piece about the disruption of the Harvard Business School in 1999. Because you could see this coming. I haven't yet done the one about the disruption of the Stanford Business School. "

Clayton M. Christensen

" A major driver of the cost of healthcare in the United States is a compromise that was reached with the American Medical Association in the 1960s when Medicare was first established. "

Clayton M. Christensen

" Empowering innovations transform something that is complicated and expensive into something that is so much more simple and affordable that a much larger population can enjoy it. "

Clayton M. Christensen

" Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations emerge from. "

Clayton M. Christensen

" The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make decisions that lead to failure. "

Clayton M. Christensen

" When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate. "

Clayton M. Christensen

" For 300 years, higher education was not disruptable because there was no technological core. "

Clayton M. Christensen

Higher Education

" What the purpose of my life is about is I want to become the kind of person that God wants me to become, and through my study of the scriptures I can articulate the kind of person that God would be happy if I become. "

Clayton M. Christensen

" Because we employ no professional preachers, it means that every sermon or lesson in church is given by a regular member - women and men, children and grandparents. "

Clayton M. Christensen

" I haven't met too many people that don't intend to have a fulfilling life. High-achievers, however, end up allocating their resources in a way that seriously undermines their intended strategy. "

Clayton M. Christensen

" What's unique about the Mormon Church is that it encourages inquiry. I really do think my research and religion are all on the same page. I never could have come up with the notion of disruptive innovations, which went against a lot of conventional wisdom, if I hadn't been raised to always be asking questions. "

Clayton M. Christensen

" We need to have a better balance between a deliberate strategy and staying open. Because in the end, most of us end up being successful in a career that we never imagined we would be in at the beginning. "

Clayton M. Christensen

" By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption. "

Clayton M. Christensen