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" Optimizing return on capital will generate less growth than optimizing return on education. "
Clayton M. Christensen
Growth
Education
Return
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" We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?' "
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" There is no single right answer or path forward, but there is one right way to frame the problem. "
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" Almost always, great new ideas don't emerge from within a single person or function, but at the intersection of functions or people that have never met before. "
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" The process of writing 'The Innovator's Dilemma' entailed the developing a new theory. My colleagues, students and I have been improving that theory, and adding others to it, since that time. "
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New
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Colleagues
" Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession. "
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" For online universities, like Liverpool and the University of Phoenix, if prices drop by 60%, they still make money. But for the vast majority of traditional universities, if the prices fall by 10%, they are bankrupt; they have no wriggle room. "
Clayton M. Christensen
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" Many think of management as cutting deals and laying people off and hiring people and buying and selling companies. That's not management, that's deal making. Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession. "
Clayton M. Christensen
Management
People
Opportunity
" When you improve your product so it does the customer's job better, then you gain market share. "
Clayton M. Christensen
You
Product
Job
" To become the kind of person you want to become, you've got to have discipline. It's easier to keep to your standards 100 percent of the time versus 98 percent of the time. "
Clayton M. Christensen
You
Want
Time
" There are direct paths to a successful career. But there are plenty of indirect paths, too. "
Clayton M. Christensen
Paths
Too
Career
" The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business. "
Clayton M. Christensen
People
Business
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" The key is not to figure out what the best people are doing and try to emulate it - rather, figure out what causes people and companies to be successful. "
Clayton M. Christensen
Successful
Best
Doing
" The whole enterprise of teaching managers is steeped in the ethic of data-driven analytical support. The problem is, the data is only available about the past. So the way we've taught managers to make decisions and consultants to analyze problems condemns them to taking action when it's too late. "
Clayton M. Christensen
Past
Problems
Data
" Funding that is focused on the ability to diagnose diseases precisely will just have inestimable value because that's the gate through which precision medicine has to go. Unless you can diagnose the disease precisely, care has to remain in the hands of expensive institutions and expensive caregivers. "
Clayton M. Christensen
Hands
You
Value
" Diabetes is a great example whereby, giving the patient the tools, you can manage yourself very well. "
Clayton M. Christensen
Yourself
You
Great
" If we are to develop profound theory to solve the intractable problems in our societally-critical domains... we must learn to crawl into the life of what makes people tick. "
Clayton M. Christensen
Life
Profound
Problems
" Relative to the taxi industry, Uber is a sustaining innovation; that is, it makes customers' lives better. Uber targeted mainstream markets with a better service for existing customers, and it succeeded in serving them better than the incumbents. "
Clayton M. Christensen
Innovation
Better
Serving
" Understanding motivation is one of the most important things we can do in our lives, because it has such a bearing on why we do the things we do and whether we enjoy them or not. "
Clayton M. Christensen
Understanding
Motivation
Why
" In the Mormon Church, we believe we can be married for all eternity, not till death do you part. As Mom was getting older, she was excited, truly excited, that within a few years she'd be with Dad again. "
Clayton M. Christensen
Getting Older
Death
Mom
" A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry. "
Clayton M. Christensen
Service
Simple
Business
" The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you can from iTunes. You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple. "
Clayton M. Christensen
Growing
Worry
Apple
" Colleges would compete by adding professors, enhancing programmes or building nicer facilities. So they competed by making institutions better. "
Clayton M. Christensen
Professors
Building
Better
" Efficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital - oceans of capital - that is being reinvested into efficiency innovation. "
Clayton M. Christensen
Investment
Efficiency
Take
" I have continued systematically to study the Book of Mormon and Bible to understand even more deeply what God expects of me and my family while on this earth. "
Clayton M. Christensen
Bible
Book
Me
" If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. "
Clayton M. Christensen
Place
Customer
Job
" I wrote my first piece about the disruption of the Harvard Business School in 1999. Because you could see this coming. I haven't yet done the one about the disruption of the Stanford Business School. "
Clayton M. Christensen
See
You
Business
" The financial doctrines so zealously followed by American companies might help optimize capital when it is scarce. But capital is abundant. If we are to see our economy really grow, we need to encourage migratory capital to become productive capital - capital invested for the long-term in empowering innovations. "
Clayton M. Christensen
Need
American
Financial
" Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations emerge from. "
Clayton M. Christensen
End
Ignore
Smart
" Growth makes management easier. In particular, it makes making labor concessions seem easy. It's when growth stops because you're being disrupted that managing becomes really, really hard, and as a result, most disrupted companies simply disappear. "
Clayton M. Christensen
Easy
You
Result
" In the universities, we teach you what we decide you need to know. And the employers find out when they hire people that students didn't learn what we needed them to learn. Online learning offerings, like the University of Phoenix, have relationships with employers and teach what you need to know. "
Clayton M. Christensen
Learn
Learning
Need