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All Quotes by author - Marco Bizzarri
" An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out. "
Will
You
Today
" At a certain point, you have to stop reading social. "
Stop
Reading
Point
" Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals. "
Values
Environment
Animals
" Creative directors can be egocentric, they say. I decide; they shout at people and harass. I don't want that. "
Want
Say
People
" Creativity is our North Star. This way of working and this speed, this new opening and innovation, putting everything in discussion must remain at the base of what we do. "
Creativity
Speed
Opening
" Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. "
Real
Inclusion
Diversity
" From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show. "
Mean
Important
Impact
" Gucci has always represented great design and contemporary lifestyle. "
Great
Design
Lifestyle
" Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers. "
Great
Potential
Gucci
" Has anyone actually asked the customer if they want to have something available directly after the show? You hear that three bags are going to be released tomorrow in five shops, so you produce 15 bags. How many customers are you going to satisfy with that? Fifteen! "
You
Tomorrow
Want
" If talented people across teams, functions, and geographies share the same passion and dedication, the results can be remarkable. "
Dedication
People
Results
" If you have a culture of respect, creativity flows. You create this energy, and then people have more desire to take risks. "
Culture
You
Respect
" In a company like Gucci, you can lose millions and millions in a second. "
Gucci
Like
Company
" In fashion, the minute you say, 'I am successful,' is the minute you are going down. "
Successful
I Am
Fashion
" I wanted to have a creative director crazy enough to say, 'Sure, I'll do a collection in five days.' "
Say
Enough
Creative
" Moving to one show each season will significantly help to simplify many aspects of our business. Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality. "
Moving
Business
Tradition
" Sometimes emotions are more important than rationality. "
More
Sometimes
Important
" Technology is now available that means you don't need to use fur. The alternatives are luxurious. There is just no need. "
Need
Just
Fur
" The luxury market and its consumer are very flexible and reactive. "
Flexible
Market
Luxury
" The market is moving so fast, there is nothing set into the wall. You need to be very, very flexible. "
Fast
You
Wall
" We are not saving lives. We are selling dreams. "
Saving
Dreams
Lives
" We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens. "
Easy
Grow
People
" We say that our world must think of and listen to consumers, and this is true, but not too much, in the sense that if you want to change and innovate, you must also think with your own head. Maybe you make choices that the market is not ready to accept but that will be accepted in 18 or 24 months. "
World
Choices
Think
" Women, for Gucci, as you can imagine, are very important. "
Imagine
Gucci
Women
" You always need to be curious and study. "
Study
Need
Curious
" You cannot change strategy due to a trend. "
Strategy
You
Trend
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