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" Creative directors can be egocentric, they say. I decide; they shout at people and harass. I don't want that. "
Marco Bizzarri
Want
Say
People
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" Moving to one show each season will significantly help to simplify many aspects of our business. Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality. "
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" The market is moving so fast, there is nothing set into the wall. You need to be very, very flexible. "
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" Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. "
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" We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens. "
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" I wanted to have a creative director crazy enough to say, 'Sure, I'll do a collection in five days.' "
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" You cannot change strategy due to a trend. "
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" We say that our world must think of and listen to consumers, and this is true, but not too much, in the sense that if you want to change and innovate, you must also think with your own head. Maybe you make choices that the market is not ready to accept but that will be accepted in 18 or 24 months. "
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" From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show. "
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" Has anyone actually asked the customer if they want to have something available directly after the show? You hear that three bags are going to be released tomorrow in five shops, so you produce 15 bags. How many customers are you going to satisfy with that? Fifteen! "
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