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" The luxury market and its consumer are very flexible and reactive. "

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" In fashion, the minute you say, 'I am successful,' is the minute you are going down. "

" In a company like Gucci, you can lose millions and millions in a second. "

" Sometimes emotions are more important than rationality. "

" If you have a culture of respect, creativity flows. You create this energy, and then people have more desire to take risks. "

" Women, for Gucci, as you can imagine, are very important. "

" Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals. "

" Moving to one show each season will significantly help to simplify many aspects of our business. Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality. "

" You always need to be curious and study. "

" We are not saving lives. We are selling dreams. "

" Gucci has always represented great design and contemporary lifestyle. "

" Creative directors can be egocentric, they say. I decide; they shout at people and harass. I don't want that. "

" The market is moving so fast, there is nothing set into the wall. You need to be very, very flexible. "

" Technology is now available that means you don't need to use fur. The alternatives are luxurious. There is just no need. "

" Creativity is our North Star. This way of working and this speed, this new opening and innovation, putting everything in discussion must remain at the base of what we do. "

" Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers. "

" An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out. "

" I wanted to have a creative director crazy enough to say, 'Sure, I'll do a collection in five days.' "

" Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. "

" From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show. "

" If talented people across teams, functions, and geographies share the same passion and dedication, the results can be remarkable. "

" Has anyone actually asked the customer if they want to have something available directly after the show? You hear that three bags are going to be released tomorrow in five shops, so you produce 15 bags. How many customers are you going to satisfy with that? Fifteen! "

" At a certain point, you have to stop reading social. "

" You cannot change strategy due to a trend. "

" We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens. "