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" Has anyone actually asked the customer if they want to have something available directly after the show? You hear that three bags are going to be released tomorrow in five shops, so you produce 15 bags. How many customers are you going to satisfy with that? Fifteen! "

Marco Bizzarri

You

Tomorrow

Want

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Marco Bizzarri

Gucci

Company

" Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. "

" Creativity is our North Star. This way of working and this speed, this new opening and innovation, putting everything in discussion must remain at the base of what we do. "

" Women, for Gucci, as you can imagine, are very important. "

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" We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens. "

" If you have a culture of respect, creativity flows. You create this energy, and then people have more desire to take risks. "

" The luxury market and its consumer are very flexible and reactive. "

" If talented people across teams, functions, and geographies share the same passion and dedication, the results can be remarkable. "

" Gucci has always represented great design and contemporary lifestyle. "

" We say that our world must think of and listen to consumers, and this is true, but not too much, in the sense that if you want to change and innovate, you must also think with your own head. Maybe you make choices that the market is not ready to accept but that will be accepted in 18 or 24 months. "

" Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers. "

" The market is moving so fast, there is nothing set into the wall. You need to be very, very flexible. "

" I wanted to have a creative director crazy enough to say, 'Sure, I'll do a collection in five days.' "

" Creative directors can be egocentric, they say. I decide; they shout at people and harass. I don't want that. "

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