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All Quotes by author - Marshall McLuhan
" Advertising is the greatest art form of the 20th century. "
" All media exist to invest our lives with artificial perceptions and arbitrary values. "
" American youth attributes much more importance to arriving at driver's license age than at voting age. "
" Antipathy, dissimilarity of views, hate, contempt, can accompany true love. "
" A point of view can be a dangerous luxury when substituted for insight and understanding. "
" As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' "
" As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. "
" Canada is the only country in the world that knows how to live without an identity. "
" Darkness is to space what silence is to sound, i.e., the interval. "
" Diaper backward spells repaid. Think about it. "
" Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. "
" If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. "
" In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. "
" It is the framework which changes with each new technology and not just the picture within the frame. "
" I wouldn't have seen it if I hadn't believed it. "
" Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think. "
" Obsolescence never meant the end of anything, it's just the beginning. "
" One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with. "
" Schizophrenia may be a necessary consequence of literacy. "
" Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. "
" The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. "
" The new electronic independence re-creates the world in the image of a global village. "
" There are no passengers on spaceship earth. We are all crew. "
" We become what we behold. We shape our tools and then our tools shape us. "
" We drive into the future using only our rearview mirror. "
" We shape our tools and afterwards our tools shape us. "
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