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" The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. "

Marshall McLuhan

Result

Technology

Say

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See

Moving

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Believed

Seen

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Marshall McLuhan

Become

Our

" As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' "

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" Obsolescence never meant the end of anything, it's just the beginning. "

" Schizophrenia may be a necessary consequence of literacy. "

" It is the framework which changes with each new technology and not just the picture within the frame. "

" Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. "

Marshall McLuhan

Writing

Care

" Advertising is the greatest art form of the 20th century. "

" If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. "

" Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. "

Marshall McLuhan

Media

Men