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" All media exist to invest our lives with artificial perceptions and arbitrary values. "

Marshall McLuhan

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" The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. "

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" A point of view can be a dangerous luxury when substituted for insight and understanding. "

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" If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. "

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" Advertising is the greatest art form of the 20th century. "

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" Obsolescence never meant the end of anything, it's just the beginning. "

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