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" 18-to-49 can only be part of the story. There are many more metrics. "
Nina Tassler
Story
More
Only
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" Producing is a little bit in my blood. Philanthropy also is a very important for me. "
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" Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did. "
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" I think 'destined for greatness,' for me, is digging deep inside and knowing that I will always strive to be the best person I can possibly be and effect change in a positive way. "
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" It's important to me to reach deep into the community and promote Latino artists. "
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" The truth is we're all part of one big content universe. "
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" I'm extremely lucky that I've worked for and with amazing people in my life. "
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" Women drive network television. "
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" Creative drives our business; the business doesn't drive the creative. "
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Drives
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Creative
" Sometimes the career you end up with has no logical connection to where you began. "
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Career
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Sometimes
" I'd love to see the 'CSIs' run forever. "
Nina Tassler
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Love
Forever
" I'm a voracious reader. What that does is keep your mind fresh and active and hearing different voices and different styles. TV can be derivative, and if you just watch TV, you're not widening the circle. "
Nina Tassler
Mind
You
Watch
" When it comes down to, it's not about the form, it's about the content. "
Nina Tassler
Content
Down
About
" I've been blessed to be with my husband since I was 18. "
Nina Tassler
Since
Blessed
Been
" Accepting fear head-on is freeing. "
Nina Tassler
Fear
Freeing
Head-On
" You have to present characters an audience can relate to. "
Nina Tassler
You
Present
Audience
" People step on my feet, and I say I'm sorry. "
Nina Tassler
Step
Feet
People
" Any show in its first season goes through multiple changes. There is little or no difference to changing the cast on a talk show. "
Nina Tassler
Difference
Season
Show
" When I was in drama development, you hear anywhere between 500 to 600 pitches a season, and you do feel like you hit the wall. But I will never say, 'No, I won't hear that.' "
Nina Tassler
Drama
Development
Feel
" Nothing runs forever. How you handle it, the most important thing is how you respect your audience, how you respect your cast, and being incredibly sensitive to how you wrap up any show when it ends a successful run. "
Nina Tassler
Respect
Important
Run
" 'The Dovekeepers' is a compelling, beautifully written novel that combines history and fiction into a timeless story of survival and heroism. "
Nina Tassler
Novel
Story
Survival
" We always look to add more diverse characters to shows if we feel we haven't delivered. "
Nina Tassler
Characters
Feel
Look
" I love to watch documentaries on The History Channel and TLC. "
Nina Tassler
Documentaries
Watch
TLC
" Pilot season isn't perfect, and it certainly is a very difficult time. But pilot season does work for us. "
Nina Tassler
Perfect
Time
Work
" Throughout my career, the pounding in my heart, the fright, has been ever-present, but I never turned back. Fear can be a highly motivational part of the journey. "
Nina Tassler
Fear
Heart
Journey
" I want to hear Damon Lindelof complain about broadcast when he goes to the bank to cash his 'Lost' checks. "
Nina Tassler
Want
Cash
Complain
" Before I go to bed, sometimes I'll just sit outside and philosophically assess the day. "
Nina Tassler
Sit
Bed
Day
" As an outsider, you observe what everyone is saying. Insiders are sometimes too insulated, listening to voices in their own little group. "
Nina Tassler
You
Group
Listening
" I came to understand and observe that we're all going to face obstacles. We're going to have challenges. We're going to fail. We're going to have success. But all of it is going to ultimately be character-building. And it's not going to deter us from wanting to achieve, to strive, and be successful. "
Nina Tassler
Challenges
Obstacles
Face
" We don't know where we'll end up, but making moments matter - taking a step back to see something from a different vantage point and investing in your core values - can lead to a world of surprises. "
Nina Tassler
Moments
Values
World
" You have to make your decision based on the content. "
Nina Tassler
Make
You
Your