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" Women drive network television. "
Nina Tassler
Television
Women
Drive
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" When it comes down to, it's not about the form, it's about the content. "
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" As long as we're monetizing our content... we still win at the end. "
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" It's about story; it is a social experiment, and people take that into account when they're watching 'Big Brother.' "
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" I'm on the board of trustees at Boston University. I'm on the board of trustees at Jewish Family Services. "
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" I want to hear Damon Lindelof complain about broadcast when he goes to the bank to cash his 'Lost' checks. "
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" Audiences need to engage with characters. "
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" I'm extremely lucky that I've worked for and with amazing people in my life. "
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" I've been blessed to be with my husband since I was 18. "
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" I love musicals. I'm a big 'Glee' watcher. "
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" It's important to me to reach deep into the community and promote Latino artists. "
Nina Tassler
Reach
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" You have to make your decision based on the content. "
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" 'The Dovekeepers' is a compelling, beautifully written novel that combines history and fiction into a timeless story of survival and heroism. "
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Novel
Story
Survival
" We continue to see summer as a great place for unique concepts, innovative business models, and passionate television audiences. "
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Place
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" You have to present characters an audience can relate to. "
Nina Tassler
You
Present
Audience
" Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did. "
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" Any show in its first season goes through multiple changes. There is little or no difference to changing the cast on a talk show. "
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Difference
Season
Show
" Through eight years, 'How I Met Your Mother' has mastered the art of leading-edge comedy, emotional water-cooler moments, and pop culture catch-phrases. "
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Mother
Moments
Culture
" 'Criminal Minds,' our original show, is a phenomenal show, and all elements of that show work so well. I think that 'Suspect Behavior' just didn't click. I don't think it has anything to do with spin-offs. I think a spin-off still has to be successful on its own. "
Nina Tassler
Work
Successful
Behavior
" Throughout my career, the pounding in my heart, the fright, has been ever-present, but I never turned back. Fear can be a highly motivational part of the journey. "
Nina Tassler
Fear
Heart
Journey
" I think the best voices, the most creative voices, and the best content always wins. "
Nina Tassler
Best
Think
Creative
" Whomever you are and whatever your relationship is to work, I think we all have suffered from being over-hyphenated. You know, 'working-mom,' 'tiger-mom,' 'stay-at-home-mom'... how about 'mom?' "
Nina Tassler
Think
Know
Mom
" There's always a knee-jerk reaction in our business to analyze and determine why something didn't work. "
Nina Tassler
Work
Always
Business
" At the end of the day, it is about doing your best work - controlling what you can control and not trying to control what you can't. "
Nina Tassler
End
Day
Control
" As you continue to work on a show, if I still feel inspired, and I feel they are making exciting choices, then our enthusiasm remains. This is not a perfect science. It's an evolutionary process. "
Nina Tassler
Choices
Perfect
Process
" Ever since 'Jericho,' I've loved these big-idea shows. "
Nina Tassler
Since
Ever
Loved
" I'm part Latin, so everything in the Latin culture is - there's a lot of hyperbole, and there's a lot of melodrama. "
Nina Tassler
Culture
Lot
Hyperbole
" I'm an entertainer. "
Nina Tassler
Entertainer
" 18-to-49 can only be part of the story. There are many more metrics. "
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" I've always seen the world as very gender-neutral. "
Nina Tassler
Very
Seen
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