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" A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision. "
Debbie Millman
Stand
You
Values
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" I found that the only thing I felt passionate about drawing were words. "
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" Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content. "
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" Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience. "
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" Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence. "
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" Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors. "
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" My most memorable design-related encounter was also one of my most life-changing. I met Joyce Rutter Kaye, 'Print''s editor-in-chief from 1998-2008. It was at 6 A.M. on a cross-country flight from New York to Vancouver for the 2003 National AIGA conference. "
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