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" A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision. "
" Courage is the birthplace of confidence. "
" If I'd had more courage, I would've pursued a less commercial path. Maybe I would've gone into musical theater. "
" I love my iPad Pro and my Apple pencil. They have changed the way I work in really cool ways. "
" People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read. "
" My most memorable design-related encounter was also one of my most life-changing. I met Joyce Rutter Kaye, 'Print''s editor-in-chief from 1998-2008. It was at 6 A.M. on a cross-country flight from New York to Vancouver for the 2003 National AIGA conference. "
" You shouldn't be learning how to code when you're middle-aged. You should be learning how to code when you're a kid. "
" Even though brands are created by people, they belong to the corporations. "
" Do not be afraid to want a lot. "
" Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content. "
" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "
" No matter how bleak the situation into which we have been thrown by the global economy, it does offer opportunities. Designers need only invent them. "
" Ever since Marcel Duchamp appropriated mass market objects and pronounced them 'readymades' and Andy Warhol elevated the Campbell's soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce. "
" Everything in our world is branded. "
" LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more. "
" Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience. "
" Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence. "
" Branding is deliberate differentiation. "
" Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit. "
" Many brands have lost their way in the process of evolving from a small company to a much bigger corporation. "
" Our abilities are limited only by our perceptions. "
" I often say that 'Design Matters' began in February 2005 with an idea and a telephone line. "
" We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world. "
" The thing that I like about magazines, paper magazines, and papers in any kind of tangible format is the surprise factor of turning the page and not necessarily knowing what you're going to see. You're not looking for something. You're just experiencing something. "
" Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors. "
" Visual storytelling utilizes both language and art to pass on the essence of who we are. "
" Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique. "
" Never give up if it is something that you really want. "
Never Give Up
" I find working on brands some of the most interesting work you can do. "
" I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it. "
" One bit of advice I can give people is to remember that anything worthwhile takes a long time. "