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" People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read. "

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" A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision. "

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" Branding is deliberate differentiation. "

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" If I'd had more courage, I would've pursued a less commercial path. Maybe I would've gone into musical theater. "

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" Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors. "

" Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact. "

" No matter how bleak the situation into which we have been thrown by the global economy, it does offer opportunities. Designers need only invent them. "

" Do not be afraid to want a lot. "

" We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world. "

" I don't regret the decisions that I've made. I really truly understand why I made them. "

" I found that the only thing I felt passionate about drawing were words. "

" Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence. "

" I often say that 'Design Matters' began in February 2005 with an idea and a telephone line. "

" My most memorable design-related encounter was also one of my most life-changing. I met Joyce Rutter Kaye, 'Print''s editor-in-chief from 1998-2008. It was at 6 A.M. on a cross-country flight from New York to Vancouver for the 2003 National AIGA conference. "

" You shouldn't be learning how to code when you're middle-aged. You should be learning how to code when you're a kid. "

" Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique. "

" Everything in our world is branded. "

" Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity. "

" Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience. "

" Never give up if it is something that you really want. "

" I love my iPad Pro and my Apple pencil. They have changed the way I work in really cool ways. "

" Obama really changed the way in which design can be used effectively for a candidate. "

" No one likes someone who's really overconfident. "

" I find working on brands some of the most interesting work you can do. "

" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "

" One bit of advice I can give people is to remember that anything worthwhile takes a long time. "

" Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines. "

" Even though brands are created by people, they belong to the corporations. "

" Many brands have lost their way in the process of evolving from a small company to a much bigger corporation. "

" I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it. "

" Ever since Marcel Duchamp appropriated mass market objects and pronounced them 'readymades' and Andy Warhol elevated the Campbell's soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce. "