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" Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity. "

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" Even though brands are created by people, they belong to the corporations. "

" Our abilities are limited only by our perceptions. "

" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "

" LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more. "

" I don't regret the decisions that I've made. I really truly understand why I made them. "

" I found that the only thing I felt passionate about drawing were words. "

" Ever since Marcel Duchamp appropriated mass market objects and pronounced them 'readymades' and Andy Warhol elevated the Campbell's soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce. "

" No matter how bleak the situation into which we have been thrown by the global economy, it does offer opportunities. Designers need only invent them. "

" Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact. "

" Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence. "

" Visual storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive, expressive technique. "

" The thing that I like about magazines, paper magazines, and papers in any kind of tangible format is the surprise factor of turning the page and not necessarily knowing what you're going to see. You're not looking for something. You're just experiencing something. "

" Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines. "

" Do not be afraid to want a lot. "

" People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read. "

" Branding is deliberate differentiation. "

Differentiation

" We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world. "

" I often say that 'Design Matters' began in February 2005 with an idea and a telephone line. "

" You shouldn't be learning how to code when you're middle-aged. You should be learning how to code when you're a kid. "

" I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it. "

" No one likes someone who's really overconfident. "

" I love my iPad Pro and my Apple pencil. They have changed the way I work in really cool ways. "

" Obama really changed the way in which design can be used effectively for a candidate. "

" Courage is the birthplace of confidence. "

" Visual storytelling utilizes both language and art to pass on the essence of who we are. "

" I find working on brands some of the most interesting work you can do. "

" Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience. "

" My most memorable design-related encounter was also one of my most life-changing. I met Joyce Rutter Kaye, 'Print''s editor-in-chief from 1998-2008. It was at 6 A.M. on a cross-country flight from New York to Vancouver for the 2003 National AIGA conference. "

" Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors. "

" Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit. "