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" A lot of what I experienced growing up in the U.S.S.R. and coming to the U.S. as an immigrant actually reflects itself in Whatsapp. Experiences from our youth shape what we do later in life. "

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" I grew up in a country where I remember my parents not being able to have a conversation on the phone. The walls had ears, and you couldn't speak freely. "

Jan Koum

Conversation

Remember

Parents

" Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product. "

" People appreciate a good product, a stable system. They want to communicate easily and use a product that just works. "

" No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow. "

" I hate spam, and that's what happens when you let businesses onto the network. "

" Our team has always believed that neither cost and distance should ever prevent people from connecting with their friends and loved ones, and won't rest until everyone, everywhere is empowered with that opportunity. "

" Ironically, I grew up watching Indian movies as a kid in Russia. I am quite familiar with Bollywood. I grew up watching 'Disco Dancer;' I watched it some 20 times as a kid. "

" I didn't have a computer until I was 19 - but I did have an abacus. "

" We've taken SMS technology for consumers and improved it. "

" 'WhatsApp' began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way. "

" Experiences from our youth shape what we do later in life. "

" I grew up in a country where advertising doesn't exist. "

Jan Koum

Exist

Where

" I want to do one thing and do it well. "

" Communication is at the very core of our society. That's what makes us human. "

Jan Koum

Human

Communication

" A lot of times, people start out with a lot of good ideas, but then they don't execute. They lose the purity of their vision. You end up running around in circles. "

" People have SMS, right? It stinks. It's a dead technology, like a fax machine left over from the Seventies, sitting there as a cash cow for carriers. "

" As long as our user base continues to grow, at some point it will have critical mass, and at some point it will tip, and at some point, people will just have to use WhatsApp because their friends are using WhatsApp. "

" I grew up in a society where everything you did was eavesdropped on, recorded, snitched on. I had friends when we were kids getting into trouble for telling anecdotes about Communist leaders. "

Jan Koum

Trouble

You

" Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones. "

" I only have one idea, that is WhatsApp, and I am going to continue to focus on that. I have no plans to build any other ideas. "

" In some countries, WhatsApp is like oxygen. "

Jan Koum

Some

Countries

" Facebook, Google, Apple, Yahoo - there's a common theme. None of these companies ever sold. By staying independent, they were able to build a great company. "

" In some ways, you can think of end-to-end encryption as honoring what the past looked like. "

" A lot of my time, effort, and focus is spent on 'WhatsApp'. And that, to me, is more valuable and rewarding than to work on anything else. "

Jan Koum

Time

Work