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" 'WhatsApp' began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way. "

Jan Koum

Friends

Way

Touch

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" We've taken SMS technology for consumers and improved it. "

" As long as our user base continues to grow, at some point it will have critical mass, and at some point it will tip, and at some point, people will just have to use WhatsApp because their friends are using WhatsApp. "

" Ironically, I grew up watching Indian movies as a kid in Russia. I am quite familiar with Bollywood. I grew up watching 'Disco Dancer;' I watched it some 20 times as a kid. "

" Our team has always believed that neither cost and distance should ever prevent people from connecting with their friends and loved ones, and won't rest until everyone, everywhere is empowered with that opportunity. "

" No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow. "

" Experiences from our youth shape what we do later in life. "

" I grew up in a society where everything you did was eavesdropped on, recorded, snitched on. I had friends when we were kids getting into trouble for telling anecdotes about Communist leaders. "

Jan Koum

Trouble

You

" I grew up in a country where I remember my parents not being able to have a conversation on the phone. The walls had ears, and you couldn't speak freely. "

" I only have one idea, that is WhatsApp, and I am going to continue to focus on that. I have no plans to build any other ideas. "

" A lot of times, people start out with a lot of good ideas, but then they don't execute. They lose the purity of their vision. You end up running around in circles. "

" A lot of my time, effort, and focus is spent on 'WhatsApp'. And that, to me, is more valuable and rewarding than to work on anything else. "

Jan Koum

Time

Work

" People appreciate a good product, a stable system. They want to communicate easily and use a product that just works. "

" In some ways, you can think of end-to-end encryption as honoring what the past looked like. "

" Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data. "

" I hate spam, and that's what happens when you let businesses onto the network. "

" Communication is at the very core of our society. That's what makes us human. "

Jan Koum

Human

Communication

" Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones. "

" In some countries, WhatsApp is like oxygen. "

Jan Koum

Some

Countries

" I grew up in a country where advertising doesn't exist. "

Jan Koum

Exist

Where

" A lot of what I experienced growing up in the U.S.S.R. and coming to the U.S. as an immigrant actually reflects itself in Whatsapp. Experiences from our youth shape what we do later in life. "

" Facebook, Google, Apple, Yahoo - there's a common theme. None of these companies ever sold. By staying independent, they were able to build a great company. "

" Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product. "

" I didn't have a computer until I was 19 - but I did have an abacus. "

" People have SMS, right? It stinks. It's a dead technology, like a fax machine left over from the Seventies, sitting there as a cash cow for carriers. "