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" As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way. "
Kara Swisher
Good
Interest
Way
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" Unlike the messier MySpace, Facebook has a cleaner and easier-to-customize interface and is much more, as Zuckerberg once described it to me, 'utilitarian.' I would call it useful and more relevant than other competitors, and a white-label version would likely be a hit. "
Kara Swisher
More
Relevant
Call
" While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. "
Kara Swisher
See
Saying
Facebook
" As I always like to keep in mind about everything: Don't fight the trend. "
Kara Swisher
Everything
Like
Mind
" Everything is a narrative in life. I learned that early on as a reporter at the 'Washington Post.' "
Kara Swisher
Washington
Early
Everything
" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "
Kara Swisher
Building
Time
Way
" I love all my scoop children. But consistency and persistence is really my aim. "
Kara Swisher
Persistence
Love
Consistency
" Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general. "
Kara Swisher
Web
Small
Facebook
" It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. "
Kara Swisher
People
Journalism
Nature
" I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code. "
Kara Swisher
I Am
Service
Work
" I always find something interesting on Twitter that leads me somewhere else. "
Kara Swisher
Somewhere
Always
Find
" It seemed like most of the memories faded before they had time to form. And after a while, my life with my father seemed like a familiar story or a distant dream. "
Kara Swisher
Memories
Time
My Life
" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "
Kara Swisher
Will
Looking
Audience
" Having a baby had always seemed the easiest and most natural thing to do, and I had never felt - even in my most furtive days of coming out - that being gay would mean I could not become a mother. "
Kara Swisher
Always
Baby
Mother
" My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude. "
Kara Swisher
Kind
Me
Rude
" Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. "
Kara Swisher
Think
Truth Is
Appreciate
" I think things can surprise you. I mean, I loved Instagram from the minute it started, but I think it surprised a lot of people how quickly it got huge. "
Kara Swisher
Think
You
Got
" No matter how young you are, you're too old for SXSW. "
Kara Swisher
Old
How
Matter
" I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. "
Kara Swisher
Honest
Think
Way
" I don't write about Google except to insult the company. "
Kara Swisher
Write
Company
Google
" Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well. "
Kara Swisher
People
You
Stupid
" One of my favorite vacation memories was the Thai foot massage and Internet access salons in Bangkok, followed up by my testing cellphone coverage while wading in Provincetown Harbor on Cape Cod. "
Kara Swisher
Vacation
Testing
Memories
" Equipped with two cell phones - one for work and another for home - I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and - oh, yes - talk at will. "
Kara Swisher
Myself
Home
Think
" Here's the thing: I fell impossibly in love with the Internet from the minute I saw it in action in the early 1990s. From that moment on, I have studied it, analyzed it, reported on it, and, mostly, have not been without it as a part of my daily life since. "
Kara Swisher
Love
Moment
Daily
" I used to do a lot of casual photography - back in the olden times when one used film - but it had fallen by the wayside over the years. "
Kara Swisher
Film
Back
Photography
" As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. "
Kara Swisher
More
Become
Will
" Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry. "
Kara Swisher
Technology
iPhone
Despite
" Mark Zuckerberg needs no introduction these days, what with all the magazine covers and morning news shows. My mother knows who he is now, and my mother can hardly turn on a computer. "
Kara Swisher
Morning
Now
News
" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "
Kara Swisher
High School
Bad
Clothes
" I don't mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own. "
Kara Swisher
Own
California
Death
" BoomTown has long been a big fan of Martha Stewart. "
Kara Swisher
Been
Fan
Big Fan