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" I love all my scoop children. But consistency and persistence is really my aim. "
Kara Swisher
Persistence
Love
Consistency
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" Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well. "
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" Unlike the messier MySpace, Facebook has a cleaner and easier-to-customize interface and is much more, as Zuckerberg once described it to me, 'utilitarian.' I would call it useful and more relevant than other competitors, and a white-label version would likely be a hit. "
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" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "
Kara Swisher
Building
Time
Way
" In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings. "
Kara Swisher
Gift
Rejection
Nobody
" It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. "
Kara Swisher
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Journalism
Nature
" I don't think you can look at my history and say they love me to death in Silicon Valley. "
Kara Swisher
Love Me
Love
Me
" No matter how young you are, you're too old for SXSW. "
Kara Swisher
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How
Matter
" Here's the thing: I fell impossibly in love with the Internet from the minute I saw it in action in the early 1990s. From that moment on, I have studied it, analyzed it, reported on it, and, mostly, have not been without it as a part of my daily life since. "
Kara Swisher
Love
Moment
Daily
" I am a big proponent of being in touch with everyone even when I do not have a story to ask about. "
Kara Swisher
Big
I Am
Story
" While having a profound impact on the development of values is surely an important job of a good parent, force-feeding opinions to them is not. "
Kara Swisher
Impact
Good
Values
" Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general. "
Kara Swisher
Web
Small
Facebook
" I think things can surprise you. I mean, I loved Instagram from the minute it started, but I think it surprised a lot of people how quickly it got huge. "
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Think
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Got
" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "
Kara Swisher
High School
Bad
Clothes
" Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. "
Kara Swisher
Think
Truth Is
Appreciate
" Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog. "
Kara Swisher
Growing
Internet
Hollywood
" As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way. "
Kara Swisher
Good
Interest
Way
" I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. "
Kara Swisher
Honest
Think
Way
" I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s. "
Kara Swisher
Toy
Collection
College
" While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses. "
Kara Swisher
Enemy
Focus
Friend
" The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists. "
Kara Swisher
True
Aim
Always
" As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. "
Kara Swisher
More
Become
Will
" I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better. "
Kara Swisher
You
Risk
Know
" It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing. "
Kara Swisher
Whole
Learning
Filled
" People are worried about what's going to happen to journalism - and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that. "
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Journalism
People
Media
" A Microsoft-Yahoo merger is a deal only an investment banker could love. "
Kara Swisher
Investment
Merger
Only
" With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience. "
Kara Swisher
Will
Looking
Audience
" Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago. "
Kara Swisher
Brain
Sunday
Sunny
" My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude. "
Kara Swisher
Kind
Me
Rude
" One of my favorite vacation memories was the Thai foot massage and Internet access salons in Bangkok, followed up by my testing cellphone coverage while wading in Provincetown Harbor on Cape Cod. "
Kara Swisher
Vacation
Testing
Memories
" As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary. "
Kara Swisher
Said
Think
Visionary