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" It's the nature of journalism to need to be close to your subjects. And either you're able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. "

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" While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses. "

Kara Swisher

Enemy

Focus

Friend

" Is a family just the strict definition of a small and discrete unit, or is it about the larger organic group that inevitably grows up around the smaller one? "

" Equipped with two cell phones - one for work and another for home - I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and - oh, yes - talk at will. "

" Most reporters are so transactional rather than strategic. "

" Luckily for both the tech industry and Hollywood, there is only one thing that counts - use of the Internet is still growing exponentially, as consumers shift to digital everything from analog. "

" I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes. "

" Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago. "

" I don't write about Google except to insult the company. "

" I'm focused on getting to a place where we can prove that journalism can make good money on the web. "

" I know: I am a freakish geek. Or is that a geekish freak? "

Kara Swisher

Geek

Freak

" Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line. "

Kara Swisher

Stand

Line

" I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s. "

" Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. "

" I don't think you can look at my history and say they love me to death in Silicon Valley. "

Kara Swisher

Love Me

Love

" For the record, my mother is an astonishing and loving grandmother. "

" My father died when I was only five years old, and that was the moment when I learned a cruel lesson that tomorrow, in fact, might not be another day. "

" As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. "

Kara Swisher

Become

Will

" I used to do a lot of casual photography - back in the olden times when one used film - but it had fallen by the wayside over the years. "

" Casting my fate to the heavens, quite literally, I decided to go wireless. Completely wireless. All wireless, all the time, everywhere. "

" My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude. "

Kara Swisher

Kind

Rude

" As I always like to keep in mind about everything: Don't fight the trend. "

Kara Swisher

Everything

Mind

" We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time. "

" No matter how young you are, you're too old for SXSW. "

" It is hard to look away from the swirl of media that the untimely and tragic death of Heath Ledger has engendered, and the Internet has jacked the frenzy into overdrive. "

" A Microsoft-Yahoo merger is a deal only an investment banker could love. "

" I always find something interesting on Twitter that leads me somewhere else. "

" I don't mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own. "

" In Greek mythology, Cassandra was given the gift of prophecy, except - due to her rejection of Apollo's affections - nobody would ever believe her warnings. "

" I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better. "

" People are worried about what's going to happen to journalism - and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that. "