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" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "
Lapo Elkann
Always
Wild
White
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" I am in love with cars; I love anything that moves. "
Lapo Elkann
I Am
Anything
I Love
" I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way. "
Lapo Elkann
Me
Go
Way
" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "
Lapo Elkann
Birth
World
Team
" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
Lapo Elkann
I Can
Beautiful
I Am
" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
Lapo Elkann
Create
Like
Creativity
" Real luxury is customization. "
Lapo Elkann
Luxury
Real
" You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. "
Lapo Elkann
People
Life
Travel
" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
Lapo Elkann
Engine
Motivation
More
" I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. "
Lapo Elkann
Strength
Man
Many
" I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world. "
Lapo Elkann
Student
World
Go
" I drive girls crazy because I might call them 20 times in one day and then the next day not once. "
Lapo Elkann
Crazy
Drive
Day
" I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. "
Lapo Elkann
Proud
Am
I Am
" I'd say Juventus has a story as legendary as the Yankees. "
Lapo Elkann
Say
Story
Yankees
" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "
Lapo Elkann
Way
Help
Like
" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "
Lapo Elkann
Up
Manufacturing
Luxury
" My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. "
Lapo Elkann
Ideas
Office
Independent
" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "
Lapo Elkann
End
Success
Time
" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "
Lapo Elkann
Work
World
Rules
" London is like a girlfriend I loved, then really fell out with. "
Lapo Elkann
Out
Loved
London
" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "
Lapo Elkann
Value
World
Stereotypes
" I've missed a lot of trains in my life, and another one always comes. "
Lapo Elkann
Lot
My Life
Life
" Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. "
Lapo Elkann
Beauty
Passion
Technology
" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "
Lapo Elkann
Italy
Belong
Feel
" Fashion is something which is non-lasting; it's ephemeral. "
Lapo Elkann
Something
Ephemeral
Fashion
" I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down. "
Lapo Elkann
Succeed
People
Effort
" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
Lapo Elkann
Driving
You
Way
" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "
Lapo Elkann
Try
Need
Sexy
" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
Lapo Elkann
Work
Happy
Happiness
" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "
Lapo Elkann
Great
Day
Unique
" I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. "
Lapo Elkann
Free
Wisdom
Like