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" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "
Lapo Elkann
Italy
Belong
Feel
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" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "
Lapo Elkann
Great
Day
Unique
" Real luxury is customization. "
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Luxury
Real
" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "
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Things Happen
Country
Difficult
" I've missed a lot of trains in my life, and another one always comes. "
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" London is like a girlfriend I loved, then really fell out with. "
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Out
Loved
London
" Fashion is something which is non-lasting; it's ephemeral. "
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Ephemeral
Fashion
" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
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Work
Happy
Happiness
" My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. "
Lapo Elkann
Ideas
Office
Independent
" I am Jewish, Italian, American, Catholic. "
Lapo Elkann
American
Am
I Am
" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "
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Try
Need
Sexy
" I love Italy and I say I am from Italy wherever I go. "
Lapo Elkann
Love
Wherever
Say
" I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer. "
Lapo Elkann
Challenges
Quality
Love
" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "
Lapo Elkann
Birth
World
Team
" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
Lapo Elkann
I Can
Beautiful
I Am
" I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do. "
Lapo Elkann
I Can
Never
Will
" Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians. "
Lapo Elkann
Design
Leaf
Research
" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "
Lapo Elkann
Up
Manufacturing
Luxury
" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "
Lapo Elkann
Value
World
Stereotypes
" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "
Lapo Elkann
End
Success
Time
" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
Lapo Elkann
Engine
Motivation
More
" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "
Lapo Elkann
City
New York
Toughness
" I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. "
Lapo Elkann
Strength
Man
Many
" You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. "
Lapo Elkann
People
Life
Travel
" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "
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Way
Help
Like
" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
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Driving
You
Way
" I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. "
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Free
Wisdom
Like
" I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself. "
Lapo Elkann
Personality
Life
Success
" I'd say Juventus has a story as legendary as the Yankees. "
Lapo Elkann
Say
Story
Yankees
" I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. "
Lapo Elkann
Proud
Am
I Am
" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
Lapo Elkann
Create
Like
Creativity