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" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
Lapo Elkann
Work
Happy
Happiness
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" London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan. "
Lapo Elkann
America
People
Love
" Real luxury is customization. "
Lapo Elkann
Luxury
Real
" I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left. "
Lapo Elkann
Think
Time
Love
" I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. "
Lapo Elkann
Proud
Am
I Am
" My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. "
Lapo Elkann
Ideas
Office
Independent
" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "
Lapo Elkann
Always
Wild
White
" I'd say Juventus has a story as legendary as the Yankees. "
Lapo Elkann
Say
Story
Yankees
" I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down. "
Lapo Elkann
Succeed
People
Effort
" I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself. "
Lapo Elkann
Personality
Life
Success
" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
Lapo Elkann
Driving
You
Way
" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
Lapo Elkann
I Can
Beautiful
I Am
" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "
Lapo Elkann
Value
World
Stereotypes
" My company Independent Ideas worked with Gucci on a special edition Fiat 500. "
Lapo Elkann
Edition
Special
Ideas
" I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do. "
Lapo Elkann
I Can
Never
Will
" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "
Lapo Elkann
Try
Need
Sexy
" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
Lapo Elkann
Engine
Motivation
More
" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "
Lapo Elkann
End
Success
Time
" Fashion is something which is non-lasting; it's ephemeral. "
Lapo Elkann
Something
Ephemeral
Fashion
" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "
Lapo Elkann
Great
Day
Unique
" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "
Lapo Elkann
Things Happen
Country
Difficult
" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "
Lapo Elkann
Life
Think
Lunch
" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "
Lapo Elkann
City
New York
Toughness
" I've missed a lot of trains in my life, and another one always comes. "
Lapo Elkann
Lot
My Life
Life
" Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians. "
Lapo Elkann
Design
Leaf
Research
" I drive girls crazy because I might call them 20 times in one day and then the next day not once. "
Lapo Elkann
Crazy
Drive
Day
" I am Jewish, Italian, American, Catholic. "
Lapo Elkann
American
Am
I Am
" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "
Lapo Elkann
Work
World
Rules
" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
Lapo Elkann
Create
Like
Creativity
" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "
Lapo Elkann
Italy
Belong
Feel
" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "
Lapo Elkann
Way
Help
Like