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" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "

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" I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself. "

Lapo Elkann

Personality

Life

Success

" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "

" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "

" I am in love with cars; I love anything that moves. "

" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "

" I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down. "

" Real luxury is customization. "

Lapo Elkann

Luxury

Real

" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "

" Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. "

" I'd say Juventus has a story as legendary as the Yankees. "

" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "

" I am Jewish, Italian, American, Catholic. "

Lapo Elkann

American

I Am

" I love Italy and I say I am from Italy wherever I go. "

" Fashion is something which is non-lasting; it's ephemeral. "

" I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. "

Lapo Elkann

Free

Wisdom

" I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. "

" My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. "

" My company Independent Ideas worked with Gucci on a special edition Fiat 500. "

" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "

Lapo Elkann

Create

Creativity

" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "

" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "

" I've missed a lot of trains in my life, and another one always comes. "

" I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. "

Lapo Elkann

Proud

I Am

" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "

" I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world. "

Lapo Elkann

Student

World

" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "

" You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. "

" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "

" I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer. "

" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "

Lapo Elkann

Manufacturing

Luxury