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" Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. "

Michael Schudson

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" The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. "

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" It is very likely that many firms spend more on advertising than, for their own best interests, they should. "

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" Most criticism of advertising is written in ignorance of what actually happens inside these agencies. "

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" If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly. "

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" Sales may lead to advertising as much as advertising leads to sales. "

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" If advertising is not an official or state art, it is nonetheless clearly art. "

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" Buy me and you will overcome the anxieties I have just reminded you of. "

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