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" Sales may lead to advertising as much as advertising leads to sales. "

Michael Schudson

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" Buy me and you will overcome the anxieties I have just reminded you of. "

Michael Schudson

" Advertising generally works to reinforce consumer trends rather than to initiate them. "

Michael Schudson

" If advertising is not an official or state art, it is nonetheless clearly art. "

Michael Schudson

" It is very likely that many firms spend more on advertising than, for their own best interests, they should. "

Michael Schudson

" Most criticism of advertising is written in ignorance of what actually happens inside these agencies. "

Michael Schudson

" American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. "

Michael Schudson

" The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. "

Michael Schudson

" The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. "

Michael Schudson

" If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly. "

Michael Schudson

" Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. "

Michael Schudson