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" Advertising is speech. It's regulated because it's often effective speech. "
Jef I. Richards
Because
Speech
Effective
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" There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. "
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" Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? "
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" Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' "
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" There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. "
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" If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. "
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" Creativity is an advertising agency's most valuable asset, because it is the rarest. "
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