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" Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. "
Jef I. Richards
Future
Believe
Our
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" Advertising is the 'wonder' in Wonder Bread. "
Jef I. Richards
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Bread
" The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. "
Jef I. Richards
Day
Book
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" While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. "
Jef I. Richards
Be True
Best
Lose
" In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. "
Jef I. Richards
World
Tobacco
Speech
" I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. "
Jef I. Richards
Believe
Issues
Internet
" Creativity is an advertising agency's most valuable asset, because it is the rarest. "
Jef I. Richards
Because
Asset
Advertising
" In advertising, sex sells. But only if you're selling sex. "
Jef I. Richards
Only
Selling
You
" Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. "
Jef I. Richards
Like
Define
Speech
" If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. "
Jef I. Richards
Trust
Pointless
Done
" Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' "
Jef I. Richards
Art
Creative
Advertising
" Advertising is speech. It's regulated because it's often effective speech. "
Jef I. Richards
Because
Speech
Effective
" There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. "
Jef I. Richards
Time
Story
Truth
" I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. "
Jef I. Richards
Advertising
Powerful
Believe
" There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. "
Jef I. Richards
Out
Advertising
Bad
" Advertising is totally unnecessary. Unless you hope to make money. "
Jef I. Richards
Hope
You
Money
" The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? "
Jef I. Richards
Law
Political
Picture