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" All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them. "

Steven Levy

Moving

Price

Through

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" Google serves all of humanity with information within milliseconds. "

" How do you show off the most anticipated product in years? That was my dilemma with the iPhone X. Since my unit was one of the first few released into the wild, it naturally drew a lot of curiosity when I pulled it out of my pocket and gave it a dewy-eyed glance to wake it from slumber. "

" Our chips keep getting faster, and our data rates keep climbing, but at the end of the day - or worse, by mid-afternoon - those power meters on our screens inevitably turn to red. "

" Even though chess isn't the toughest thing that computers will tackle for centuries, it stood as a handy symbol for human intelligence. No matter what human-like feat computers perform in the future, the Deep Blue match demands an indelible dot on all timelines of AI progress. "

" The iPod Shuffle was something unique for Apple: a device stripped down to a single function. "

" When superpower countries like the United States and the former Soviet Union contemplated moving their conflicts to outer space, there was justifiable fear and dread. "

Steven Levy

Outer Space

Fear

" Through a mix of market forces and regulation, we've brought civilization to the electronic provinces. "

" Twitter provides a platform that allows anyone on the planet - from a political activist in the Middle East to an intemperate golfer in the White House - to broadcast his or her thoughts. "

" Computer technology is so built into our lives that it's part of the surround of every artist. "

" Facebook takes it as a core truth that sharing and connecting is a force that will improve the world. "

" We were promised a society of philosophers. But the Blogosphere is looking more and more like a nation of ankle-biters. "

Steven Levy

Nation

" The fact that biological, or 'natural' rules might help in the creation of a computer generated work of art is interesting, but even a wonderful work of art made in this fashion isn't the same as a person, with all his or her experiences and emotions involved, making art. "

" Facebook has never been shy about its ambitions. "

" The vast majority of Americans perform sophisticated digital tasks on a daily basis. Grandmas and grandpas e-mail digital photos of their cruise trip and IM their kids in school. So a politician admitting that he or she can't bother to learn those things indicates a horse-and-buggy mentality. "

" Barack Obama was a president who understood not only how technology could transform the way government services worked but also technology itself. He got it. "

" After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables. "

" The myth of the peachfuzz billionaire has emerged. This new Horatio Alger typically launches his first start-up in middle school, and somewhere between the campus computer-science lab and a move to Palo Alto hacks up a Web site where users provide fun or useful content. "

" Everyone in the tech business, from Kleiner Perkins venture capitalist John Doerr on down, says that the ruination of the industry, if not the entire country, will come from the inability to hire more brainiacs from countries like China and India. "

" As technology tries to maintain its dizzying ascent, one dead weight has kept its altitude in check: the battery. "

" If you're 19, you don't know what can't be done. "

" Implanting a microchip inside the brain to augment its mental powers has long been a science fiction trope. "

" We might enjoy essays, TED talks, and even Facebook posts bemoaning our dependency on tech, but judging by our enthusiastic adoption of these services, we're all in. "

" Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content. The brainpower - and just plain power - of the most valued tech firms will change things even more. "

" There has never been an unexpectedly short debugging period in the history of computers. "

" Though the first iPhone was expensive, it was such a refreshing new product that early users flocked to it. "

" Who wants to broadcast the news that he's bought a can of Sprite? And who wants to see that on a News Feed? "

Steven Levy

Who

News

" Every year, I come to TED prepared to roll my eyes a lot at the beginning, but knowing that at some point in the intellectual marathon, my brain will buckle to the cascade of ideas and bend to the painstakingly rehearsed presentations. "

" Amazon is definitely serious about delivering its goods by an autonomous air force. "

" Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do. "

Steven Levy

Apple

Possible

" Inevitably, we will spend a multiple of the amount we used to drop on a new router once the old one petered out. The New Wifi is the $5 latte to the standard cup of coffee. "